New York College India Socio Cultural Analysis

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Business Finance

New York College

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Term Project Section Two; Socio-cultural Analysis: Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure. Assignment Criteria: Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. Please support all recommendations with sound reasoning and research. Your report needs to include but not limited to: • • • • Demographic Trends o Population growth o Age structure & median age o Life expectancy o Literacy Cultural Analysis o Language o Customs and Norms o Traditions Social Institutions o Where does the country lie within Hofstede’s dimensions o Family structure o Religious structure o Labor organizations Informal Trade Barriers o Barriers that are created by social and cultural factors o Communication styles o Negotiating tactics o Marketing concerns o Ethical concerns ▪ Employment practices ▪ Human rights ▪ Business practices
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PAPER OUTLINE
Section Two; Socio-cultural Analysis

Student’s Name
Course Name and Institution
Institution
Instructor
Date

2
Demographic Trends


about 26.16 percent of the population was aged 0-14 years, 62.67 percent was in the 1564 age group, while the rest of the population is aged 65years and above by the end of
2020

Cultural Analysis



there are approximately 22 major languages in India
One of the cultural norms in India is the use of gestures as a common language for
communication.

Social Institutions


India has an intermediate score of 48, and has both collectivistic and individualistic traits



The Indians have a joint family of around four living generations, which consist of
grandparents, parents, uncles, aunts, nieces, and nephews living in the same household.

Informal Trade Barriers


India experiences the issue of gender inequality, where most employees in the workplace
are men.



Gender discrimination is one of the ethical concerns in establishing a thriving business in
India.


SOCIO-CULTURAL ANALYSIS

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Section Two; Socio-cultural Analysis

Student’s Name
Course Name and Institution
Institution
Instructor
Date

SOCIO-CULTURAL ANALYSIS

2

Socio-cultural Analysis: India
The trend of internationalization exposes businesses to numerous risks, including cultural
challenges. As such, understanding different cultures is considered important in the growth of
any organization. Moreover, the international market hosts many opportunities for businesses to
expand their operations and increase their profitability. This report analyzes socio-cultural
factors to be...


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