QM 3345 Troy University Hilton Hotel Case Study

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Troy University - Sorrell College of Business QM3345 Operations Management Case Study Project – Due 3/6/22 (This case study uses the Heizer & Render 10-Decision Method for Operations Management) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Design of Goods and Services (Chapters 5) Managing Quality (Chapters 6) Process and Capacity Strategy (Chapters 7) Location Strategy (Chapter 8) Layout Strategy (Chapter 9) Human Resources and Job Design (Chapter 10) Supply Chain Management (Chapters 11) Inventory Management (Chapters 12) Scheduling (Chapters 13) Maintenance (Chapter 17) Industry Listing – The student will first select an industry of interest. - - - - - - Agriculture, Forestry, Fishing: This is a small industry and many jobs are in Agriculture. Many workers live in rural areas and around half are Farmers and Farm Managers. Seasonal work is common, providing short-term opportunities for workers of all ages. Many skills are learned onthe-job and around half of workers do not have post-secondary school qualifications. The number of workers with a university degree has been growing. Mining: Mining is a small but important industry. Mining covers the exploration and extraction of minerals, oil and gas. To work in Mining you generally need to study after high school. Some jobs vital to the Mining industry, like Mining Engineer or Geologist, need a university degree. Manufacturing: This is one of the largest industries. It covers manufacturing of food and beverages, petroleum and coal, polymer products, machinery, automobiles, furniture and more. Many workers in this industry are male and employed full-time, but part-time employment is becoming more common. There are a broad range of jobs in this industry. There are also many lower skilled jobs. Utilities (Including Electricity, Gas, Water, Waste Services): This is actually a relatively small industry. It covers electricity supply, generation, transmission and distribution, gas supply, water supply as well as sewerage and waste disposal. The workforce is highly skilled. Many of the workers are male and part-time work is rare. Construction: Construction is a large employing industry. Trades workers are vital to Construction, with apprenticeships and traineeships the main entry pathway. Jobs in Construction can be physically demanding, like bricklaying, meaning that many people leave the industry when they are older. This opens opportunities for young people, and the training and experience can lead to management jobs. Many of the workers are male and part-time jobs are rare. Wholesale Trade: Wholesalers don't usually have a shop front to sell their items; they are the middle step between producers and retailers. Wholesale jobs are generally in capital cities and most are full-time. There are good entry level opportunities that do not require study after high school. - - - - - - - - - - Retail Trade: This is a very large industry. There are jobs throughout the U.S. in a variety of stores. Part-time work is common and many workers do not have post-secondary school qualifications. Part-time work is common and weekend work makes this industry a good option for workers who would like to combine work and study, or work and caring responsibilities. Accommodations and Food Services: This is also a large industry and provides good entry-level jobs. Most jobs are in hotels, motels, cafes, restaurants, take-away shops, bars and taverns. Part-time employment is common, making it an attractive option for young people who want to combine work and study. Transport/Postal/Warehousing: This industry includes the movement of people and goods by road, rail or air. Postal and courier services, warehousing and storage are also included. Many workers are male and are employed full-time. There are opportunities for lower skilled workers, with almost half of all workers not completing post-secondary school education. Information Media and Telecommunications: This relatively small industry covers newspapers, books, software and online media, as well as radio and TV broadcasting, internet publishing and broadcasting, internet service providers, telecommunication services and libraries. Many jobs are located in more populous cities. Nearly half of the workers have a university degree. Financial and Insurance Services: This industry includes banking, insurance and annuity funds, as well as financial brokering services. There are fewer young people than in other industries, and part-time time work is uncommon. Many workers in this industry have a university degree. The largest occupation, bank employees, doesn't require a degree and may provide a pathway into the industry. Rental, Hiring, Real Estate: Rental and Hiring includes all car hiring, farm animal and bloodstock leasing, and leasing of other goods like video games and heavy machinery. Real Estate Services includes the selling or renting of property, the management of rental properties, and property valuations. This is a small industry and around half of the workforce is female. There are job opportunities across all education levels. Professional, Scientific, Technical Services: This is a large industry. It covers a range of activities, like legal and accounting services, veterinary services and computer system design. Many of these services support other industries. The workforce is highly skilled and workers usually have a university degree. Most jobs are full-time and are located in capital cities. There are fewer young workers in this industry because of the extra education required. Administrative and Support Services: This small industry covers many services like office administration, debt collection, call centers, travel agencies, building cleaning, pest control and gardening services. There are good part-time employment opportunities, and many of the jobs do not need post-secondary school qualifications. Jobs like cleaning and gardening can be physically demanding. Public Administration and Safety: This industry includes federal, state and local government administration, the military, and services like the police force that enforce rules and public order. As this industry tends to have an older workforce, there may be job opportunities as workers retire. Most workers have either a technical or university degree. Part-time employment is rare and some jobs are male dominated. Education and Training: This is a fast growing, large employing industry. It includes teaching across all levels of schools, as well as University Lecturers and Tutors. There are jobs across the country. Most jobs need a university degree, but there are lower skilled jobs like Teacher's Aide - - - that can provide a pathway. The older age profile suggests there could be opportunities as workers retire. Health Care and Social Assistance: This is the largest and fastest growing industry. It covers health services like hospitals, General Practitioners, dental and ambulance services, as well as services like child care and aged care. Many workers are female and part-time work is common. Education is important if you want to work in this industry. Jobs like nurses and doctors need a university degree, while child care workers and aged care workers need technical school qualifications. Arts and Recreation Services: Arts and Recreation Services is a small industry that includes museums, zoos, parks, botanical gardens, creative and performing arts, professional and recreational sports, amusement centers and casinos. Workers tend to be young and many do not have post-secondary school qualifications. This industry includes professional sportspersons who have many years of training. General Services: This diverse industry includes personal services like laundry, hairdressers and day spas; funeral and religious services; car repair and maintenance (like spray painting) and other machinery repair services. There are opportunities for young people and jobs tend to be full-time. Many jobs in this industry, like hairdressers and motor mechanics, need an apprenticeship or traineeship. Below are 3 or 4 example companies for each industry. Any other company chosen requires professor’s approval. - - - - - - Agriculture, Forestry, Fishing o Georgia-Pacific o Archer Daniels Midland o Inland Seafood o StarKist Mining o Freeport-McMoRan o Alcoa o Southern Copper Manufacturing o Ford Motor Company o Toyota o Boeing Utilities (Including Electricity, Gas, Water, Waste Services) o Waste Management Inc. o Duke Energy o Southern Company o Pacific Gas and Electric Company Construction o Bechtel Corporation o Turner Construction o Jacobs Engineering Group Inc. Wholesale Trade - - - - - - - - - o Manta o DollarDays o Wholesale Central o Doba Retail Trade o Kroger o Target o CostCo Accommodations and Food Services o McDonalds o Hilton o Hard Rock Café o Starbucks Transport/Postal/Warehousing o FedEx o DHL o Champion Logistics Group o Sysco Information Media and Telecommunications o The Walt Disney Company o iHeartMedia Inc. o Comcast Corporation o EchoStar Corporation Financial and Insurance Services o USAA o Edward Jones o Capital One Financial o Nationwide Rental, Hiring, Real Estate o LEDIC Management Group o Century 21 o Enterprise o United Rentals Professional, Scientific, Technical Services o Microsoft Corporation o Accenture PLC o FIS (Fidelity Information Services) o Deloitte Touche Tohmatsu Limite Administrative and Support Services o Staples Inc. o Las Vegas Convention and Visitors Authority o LinkedIn Corporation o SYNNEX Corporation Public Administration and Safety - - - - o Public Administration Associates, LLC o Corecivic, Inc. o Motorola Solutions o Verint Systems Education and Training o Cornerstone OnDemand o Cognizant o Mercuri International o TTA (The Training Associates) Health Care and Social Assistance o UnitedHealth Group o Express Scripts Holdings o HCA Healthcare Inc. o Feeding America Arts and Recreation Services o Live Nation Entertainment Inc. o Fitness International LLC o Smithsonian Institution General Services o Pep Boys o Hillenbrand o Massage Envy Each student will select one company from the list for their chosen industry or substitute another one on approval by the professor. Any choices outside this listing must be defended. Each student should document the descriptive details and 10-decisions of the selected company throughout the semester. The student will submit a written report with references addressing the above no later than 3/6/22.
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Running head: HILTON HOTEL

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Hilton Hotel
Student’s Name
Institutional Affiliation

HILTON HOTEL

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Hilton Hotel
Company Overview
Hilton Hotel is a multinational hospitality organization that owns and manages resorts
and hotels. Conrad Hilton founded the company in 1919 in the United States Hilton. (n,d). In the
late 1940s, Hilton had chains of Hotels which he later sold to concentrate on franchising and
managing contracts. Today, it is the leading hospitality organization owning over 2000 hotels
across the country. It also owns branches in Australia, Singapore, Hong Kong, Turkey, Belgium,
Ireland, England, Egypt, among other countries across the globe. Hilton Company owns several
joint ventures and casino hotels that are significant sources of revenue. The gaming venture
started in 1971, and research indicates that by 1981, the venture comprised 44% of the entire
organization's revenue Hilton. (n,d). Hilton company is still expanding and offering high-end
hospitality services to its customers worldwide.
Hilton's Mission Statement
Hilton's mission statement focuses on highly impacting its customers and employees and
offering hospitality services. The vision statement draws the roadmap for the future of Hilton's
brand. The mission statement states, "To be the most hospitable company in the world – by
creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high
value for Owners and a positive impact in our Communities" (Pratap, 2017). The company
believes in being the leading hospitality company through creating heartfelt experiences for its
clients. The organization uses the mission as a scale for measuring the levels of operations and
thus serves as a guide for managers and employees in making essential decisions. It also focuses
on creating great growth opportunities for members and reasonable value for shareholders.

HILTON HOTEL

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Hilton Company also focuses on various corporate social responsibility activities to give back to
society.
Hilton's Vision Statement
Hilton's Vision statement summarizes the future and the brand the company is
anticipating to have. The focus of the company is entirely based on hospitality services. The
statement indicates that Hilton anticipates innovating and improving its services and products.
The vision statement states that Hilton will ensure that they "fill the earth with the light and
warmth of hospitality –by delivering exceptional experiences – every hotel, every guest, every
time"(Pratap, 2017). The company thus focuses on providing its customers with the best services.
However, the company does not discuss the future of its financial status and the fate of its
employees they are anticipating achieving in the future.
Hilton Competitive Advantage
Hilton has developed a robust competitive strategy that has enabled it to gain an
advantage over the hospitality industry. The shareholders have invested heavily in online
services such as a high-performance website to market the brand, mobile applications with
effective rates and ads on social media and mobile brand marketing. The company further
engages in global commerce, resulting in success on the company's brand and an increase in the
market share. Hilton owners have also invested heavily in customer care and reservations
(Pratap, 2017). The company have employed human resource across the globe who understands
and speaks different languages. Hilton's customer service has been rated among the best in the
hospitality industry. The company has also invested in the taxi business to ensure that the
customers do not remain stranded outside Hilton's property. The venture has created a smooth

HILTON HOTEL

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guest movement, especially those who plan for business trips and report to offices every day.
Such extra customer services have made Hilton Hotel remain ahead of its competitors.
Hilton company's SWOT Analysis
Hilton's SWOT analysis will focus on identifying the company's strengths, weaknesses,
opportunities and threats. Hilton is a well-known brand across the globe thus have considerable
strengths and opportunities; however, due to its extensive expansion, the company also faces
significant weaknesses and threats. Notable strengths include high performance on sales as
research indicates that in 2019, the company recorded a stock return of $265.30 (Dudovskiy,
2016). the company also launched honors loyalty programs to provide complete services for
guests. Hilton company also has effective schemes for customer retention and a substantial
property portfolio. Addition...

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