Description
Create and submit a word document that identifies the market selection decisions (dictates the marketing mix). Include the
following:
Segmentation: identifying groups of consumers based on their common needs
Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals
Positioning: fixing the entity in the minds of the consumers in the target market
Be sure to use proper APA formatting when appropriate, attached is a SWOT analysis of the client this is for, Troy high school football team. This should be atleast one page
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Explanation & Answer
Attached.
Running head: MARKET SELECTION DECISIONS
Market Selection Decisions
Institution Affiliation
Date
1
MARKET SELECTION DECISIONS
2
Segmentation
Market segmentation is explained as the procedure of determining the kind of market to
focus on when deciding to invest (Armstrong, Kotler, Harker, and Brennan, 2015). In this case,
we focus on Troy High school Football Team and its market mixture which could make it
successful in future. The market segmentation of this institution comprises of t...