Market Selection Decisions, assignment help

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Business Finance

Description

Create and submit a word document that identifies the market selection decisions (dictates the marketing mix). Include the

following:

 Segmentation: identifying groups of consumers based on their common needs

 Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals

 Positioning: fixing the entity in the minds of the consumers in the target market

Be sure to use proper APA formatting when appropriate, attached is a SWOT analysis of the client this is for, Troy high school football team. This should be atleast one page

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Running head: ORGANIZATIONAL BEHAVIOR AND SWOT ANALYSIS Organizational Behavior and SWOT Analysis Jeff Wilson Columbia Southern University 1 ORGANIZATIONAL BEHAVIOR AND SWOT ANALYSIS 2 Introduction All organizations in the different business markets that are present usually have their own goals and objectives. Most of these objectives are usually identified by the leadership of the organization. However, some of them are present in the vision and mission statements of a company. An American Football team from a high school is one of the different organizations that have their own goals and objectives. Similarly, to any other organization, a high school football team also consists of its organizational strengths, weaknesses, threats, and opportunities. However, the goals of this team may be different from other organizations because of the business environment that it is situated in. Organizational mission statement of Troy High School Football Team A mission statement is an imperative aspect of the group as it depicts what the organization is going to do and the reasons why they are going to do it. A mission statement inspires the organization to put into action their goals as it is a more action-oriented statement (Tyler, 2014). The mission statement of my client, Troy High School, is to create a team that shines on the field, succeeds in the classroom and also impacts the school and the community at large positively. Every player in the team will be treated equally and with respect and dignity as the potential winning depends on every member of the team. Organizational objective of Troy High School Football Team The organizational objectives of my client, a local high school football team, is to always be a part of the high school league championship every year as being part of the competition is an achievement for the players. Another objective is to ensure that participation in football helps in also teaching important life lessons. Another objective is to always transform the members of ORGANIZATIONAL BEHAVIOR AND SWOT ANALYSIS 3 the team into the best players that they can be. Another objective is to ensure that the players are able to create an atmosphere of a family between themselves and most importantly for every player to have fun in being part of the football team. Marketing goals of Troy High School Football Team One of the goals of the football team is to market the team to the community and the world at large. One marketing goal of the team is to attract other students to join the school. The team would like to attract talented students in football to join the school and eventually join the team through its excellent performances. Another marketing goal for the team is to promote the team so as to attract investors who will be interested in providing financial support for the team. This can be through providing the team with facilities that may enhance and improve the performance of the team. Another marketing goal for the team is to uphold the team so that it may be appreciated by the administration and the faculty of the school. A SWOT Analysis of Troy High School Football Team A SWOT examination of the football team will help in identifying the strong points and faults of the team in addition to the opportunities and threats that it faces (Bull, Jobstvogt, Böhnke-Henrichs, Mascarenhas, Sitas, Baulcomb and Carter-Silk, 2016). Strengths -For strengths, the players in the team are able to develop a lot of skills in real life making them better people in life. Another strength is the strong relationship between the players that enable them to perform well in competitions. Weaknesses- The weakness of the team is that some of the players do not perform well in their studies because of more engagement in the football team which causes some of them to leave the ORGANIZATIONAL BEHAVIOR AND SWOT ANALYSIS 4 school. Another weakness is less support from the administration of the school and investors that affect the performance of the players. Opportunities- The opportunity of the high school football team is to win the league championship competition. The team has talented players and will the hard work and practice; the team can be able to participate in the championship and win the league championship competition. Threats- The threat that the football team faces is injuries of their players that may affect the general performance of the team in the competition. Another threat is stiff competition from other teams that may defeat the local football team or purchase some of their important players. ORGANIZATIONAL BEHAVIOR AND SWOT ANALYSIS 5 Reference Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... & Carter-Silk, E. (2016). Strengths, weaknesses, opportunities, and threats: A SWOT analysis of the ecosystem services framework. Ecosystem services, 17, 99-111. Tyler, T. (2014). Interpersonal treatment, social identity, and organizational behavior. Social identity at work: Developing theory for organizational practice, 155.
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Explanation & Answer

Attached.

Running head: MARKET SELECTION DECISIONS

Market Selection Decisions
Institution Affiliation
Date

1

MARKET SELECTION DECISIONS

2
Segmentation

Market segmentation is explained as the procedure of determining the kind of market to
focus on when deciding to invest (Armstrong, Kotler, Harker, and Brennan, 2015). In this case,
we focus on Troy High school Football Team and its market mixture which could make it
successful in future. The market segmentation of this institution comprises of t...


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