COM323 Ashford University Week 4 Humor and Persuasion Paper

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Humor and Persuasion

Prepare a three- to five-page paper (not including title and reference pages), formatted according to APA style as outlined in the Ashford Writing Center, that details the effectiveness of humor in persuasion. You may use this week’s recommended scholarly sources as a basis for your observations. Your paper should delineate three or more aspects of the effectiveness of humor and indicate at least three risks of attempting to use humor in persuasion. Your paper should include previous theories of persuasion and discuss how the technique of humor can support or limit the effectiveness of persuasion.

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Running Head: HUMOR AND PERSUASION

Humor Persuasion
Name:
Course Title:
Instructor’s Name:
Date Submitted:

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HUMOR AND PERSUASION

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Introduction

The use of comic in public speaking is common. It is primarily motivated to attract the
attention of the audience at the same time pursued the listeners. Humor use is commonly applied
by different types of speakers. Politicians use humor to convince electorates to vote for them.
Adverts carried out in mainstream use comedians to try and pursue targeted audience products
being promoted. It is a practice that has been applied for centuries. Such examples illustrate the
effectiveness of using humor in persuasion. However, some people have cast doubt over the
effectiveness of using humor for persuasion. Those who have contrasting views feel humor has
no correlation with persuasion. Humor is an effective means of persuasion because it appeals to
reason and emotion of the target audience. Humor sways an audience to respond positively.
Aspects of Effectiveness
Some theories have attempted to explain the effectiveness of using comic to influence an
audience. The Mere Exposure Effect assumes that when individuals are exp...

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