ECOM421 SEU The Ritz-Carlton Presentation

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Business Finance

ECOM421

SEU

ECOM

Description

Questions

You have just graduated from university and have been selected by Hotel Ritz Carlton company as a Project Intern for six months of probation period. Your Marketing Manager has told you to prepare a project report and design a power-point presentation based on certain parameters.

This assignment is divided into 2 parts:

Part 1:

1. Company Profile

2. Business Canvas Model of the company

3. SWOT Analysis of the company

4. Core competencies of the company

5. Types of Business Model

6. Challenges faced by the company during COVID-19 pandemic

7. Porter’s Five Forces Analysis of the company

8. Business strategies comparison with one of its competitor

9. Suggestions to the company to deal with COVID-19 pandemic

10. Business plan for the company

11. Learnings from this project

12. References

Part 2: Make a power-point presentation of your Project work mentioning all the stated contents, there must be minimum 20 slides in the presentation, with a good background design, readable font size and style with appropriate color.

Note: The assignment length should be between 1000 to 2000 words in total.

Attached more details and all requirements with the course materials for your reference.

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ECOM421 – E-Business Strategies & Business Models Project: Hotel Ritz Carlton Questions You have just graduated from university and have been selected by Hotel Ritz Carlton company as a Project Intern for six months of probation period. Your Marketing Manager has told you to prepare a project report and design a power-point presentation based on certain parameters. The instructor will decide whether to give the full mark or not based on the quality of work, efforts, out of box thinking. The purpose of this assignment is to help students in learning how to apply skills and knowledge in planning, managing, and nurturing a business by implementing an appropriate strategy. Students are expected to understand the ongoing recent developments at the marketplace and be able to employ various concepts of this course deliberately to boost businesses of the company where they are working/or will work. This assignment is divided into 2 parts. Project Part 1 1. Company Profile Brief descriptions of the company such as About the company, Products & Services, Vision and Mission statement, and Organizational structure 2. Business Canvas Model of the company Design a business canvas model of the company and explain each elements of it by writing at least 2-3 lines for each. 3. SWOT Analysis of the company Do the SWOT analysis of the company and explain each by writing at least 2-3 lines for each. 4. Core competencies of the company Write the core competencies of the company. 5. Types of Business Model Discuss the types of business model (B2B, B2C, C2C, Social Commerce, Local Commerce, and M-Commerce) adopted by the company. 1|Page 6. Challenges faced by company during COVID-19 List out the key challenges faced by the company during COVID-19 pandemic and discuss its impact on the company. 7. Porter’s Five Forces Analysis of the company Do the Porter’s Five Forces Analysis of the company. 8. Compare the business strategies of the company with one of its competitor Select any one competitor of the company and do the comparison of their business strategies. 9. Suggestions to the company to deal with COVID-19 pandemic As a Project Intern, suggest your suggestions to the company to overcome the challenges created due to COVID-19 pandemic. 10. Design a business plan for the company As a Project Intern, design a business plan/business strategies to help the company in increasing its revenue either by suggesting the company to starting a new business unit or by launching a new product or services. 11. Your learnings from this project Write any five key learnings after finishing this project. 12. References Write all the sources using APA style of referencing. In case of wrong referencing style, your group will lose 1 mark. Learn how to refer a website, article and such sources. Project Part 2: Presentation Make a power-point presentation of your Project work mentioning all the stated contents. For preparing the power-point presentation, there must be minimum 20 slides in the presentation, with a good background design, readable font size and style with appropriate color. Presentation must have the following format: ▪ ▪ ▪ ▪ ▪ ▪ ▪ First slide: Project name and Student id. Company Profile Business Canvas Model of the company SWOT Analysis of the company Core competencies of the company Types of Business Model Challenges faced by the company during COVID-19 pandemic 2|Page ▪ ▪ ▪ ▪ ▪ ▪ Porter’s Five Forces Analysis of the company Business strategies comparison with one of its competitor Suggestions to the company to deal with COVID-19 pandemic Business plan for the company Learnings from this project References Course Materials for your reference: • Jelassi, T., Enders, A., & Martinez-Lopez, F.J. (2014). Strategies for E-Business: Concepts and Cases. (3rd Ed.). Harlow: Pearson. ISBN: #9780273757870, #9780273757870. • Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: John Wiley & Sons, Inc. ISBN# 9780470876411 (print), 9780470901038 (e-text). Assignment Guidelines (use this as a checklist before your submission) S. No. 4 General Instructions Plagiarism is a serious offence. Any kind of plagiarism will result in a mark of 0. There should be no any plagiarism. In case of you have visited any website for your understanding, write the sources of website/article under Reference. Include the cover page with all information required. The use of In-text citations in case of using others’ work. Ensure that you follow the APA style in your project and references. The assignment length should be between 1000 to 2000 words in total. 5 Proofread your work for spelling, grammar and punctuation. 6 Your file should be saved as Word doc & power point 7 Formatting style elements 1 2 3 • Use 1.5 line spacing with adjusting to all paragraphs (alignment). • Use the footer function to insert the page number. • Use black color for your answers. A deduction of 20% will be applied due to the below reasons: • Poor structure of the assignment/If the word count is not correct, or if the assignment has multiple spelling, grammar, or punctuation issues. • Kindly check plagiarism before submitting the assignment. 8 3|Page
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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.Hey buddy, this is the complete document, i'm sending the PowerPoint very soon. Please have a look and let me know if everything is okay.

Project Part 1 – The Ritz-Carlton
1. Company Profile
The Ritz-Carlton Hotel is an American luxury hotel chain with locations in over 30
countries. It has a good reputation because of its high-quality services and contemporary
accommodations. Indeed, the company's purpose and vision statements demonstrate that this is a
one-of-a-kind hotel that provides far more than standard services. Corporate mission and vision
statements are crucial development tools in a company since they not only guide but also affect a
company's growth pace and direction. The vision statement for Ritz-Carlton demonstrates that it
is a dynamic and modern organization that inspires and pursues satisfaction. Its goal statement,
on the other hand, seeks to present the organization as one that offers nothing less than true
comfort and care. The Hotel’s mission statement is: “To inspire life's most meaningful journeys”.
The hotel represents the pinnacle of elegance, Yankee innovation, and Boston social
sensibility. This Boston landmark's service, dining, and facility standards served as a model for
all future Ritz-Carlton hotels and resorts worldwide. Furthermore, a century of history. The RitzCarlton has been acknowledged as the gold standard of hospitality with an unbreakable credo
and corporate philosophy of unwavering devotion to service, both in the hotels and in the
communities. It offers the following services: Weddings, Meetings, Accommodation and
Activities through their Yacht collection. In addition to these amazing facilities, the hotel’s
The Ritz Carlton employs a hierarchical and centralized structure, which accommodates
the many levels of authority, oversight, and chain of command.

1

2. Business Canvas Model – Ritz Carlton
Key Partners

Key activities

The Ritz Carlton
has some
interesting
partnerships with
the following
influencers and
businesses:
- Tina Guo
- Merdedes
AMG
Petronas
- The Stay
- Asprey
- JeanMichel
Coustea
Furthermore, the
Ritz-Carlton has
various beach
destinations which
are a very strategic
place in the
industry. This
makes it a key
resource for the
business.

The Ritz-Carlton
has various
important services
and offers value
through their
Yachts, weddings,
meetings and
Residences.

Key Resources
The Marriot
umbrella gives
Ritz-Carlton
competitive
advantage, the
hotel is supported
by a very strong
brand of luxury
hotel and that
alone is a key
resource for the
business.

Value
Propositions
The Ritz-Carlton
offers convenience
to clients through
its modern digital
platforms. Their
website makes
communication
very smooth with
its booking features
as well as the link
to all their
locations.

Customer
Relationships

The Ritz-Carlton
offers automated
services through
its digital
platforms. Details
about various
destinations as
well as personal
assistance by
allowing clients
to create personal
accounts and get
personalized
The platforms offer assistance.
convenience by
being very
accessible to the
Channels
users.
The channels
mainly used by
the Ritz-Carlton
are digital
platforms.
Secondly,
through the
hotel’s strategic
partnerships.
Furthermore,
there is a
reservation
feature on the
website to allow
for convenient
reservations.

Customer
Segments
The Ritz-Carlton’s
value creation is
centered on clients
who enjoy visiting
luxurious
destinations. This
can be seen by
their strategically
placed hotels in
North and South
America, Europe
and around the
world. Whether in
business or leisure,
the hotel covers for
these leisure
seeking travelers.

2

Cost Structure
The business is both cost and value driven, this can
be seen through their luxurious destinations as well
as the numerous destinations around the world.
On the other hand, some key resources are
expensive, for example, the influencer par...


Anonymous
Awesome! Perfect study aid.

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