Description
Questions
You have just graduated from university and have been selected by Hotel Ritz Carlton company as a Project Intern for six months of probation period. Your Marketing Manager has told you to prepare a project report and design a power-point presentation based on certain parameters.
This assignment is divided into 2 parts:
Part 1:
1. Company Profile
2. Business Canvas Model of the company
3. SWOT Analysis of the company
4. Core competencies of the company
5. Types of Business Model
6. Challenges faced by the company during COVID-19 pandemic
7. Porter’s Five Forces Analysis of the company
8. Business strategies comparison with one of its competitor
9. Suggestions to the company to deal with COVID-19 pandemic
10. Business plan for the company
11. Learnings from this project
12. References
Part 2: Make a power-point presentation of your Project work mentioning all the stated contents, there must be minimum 20 slides in the presentation, with a good background design, readable font size and style with appropriate color.
Note: The assignment length should be between 1000 to 2000 words in total.
Attached more details and all requirements with the course materials for your reference.
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Explanation & Answer
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Project Part 1 – The Ritz-Carlton
1. Company Profile
The Ritz-Carlton Hotel is an American luxury hotel chain with locations in over 30
countries. It has a good reputation because of its high-quality services and contemporary
accommodations. Indeed, the company's purpose and vision statements demonstrate that this is a
one-of-a-kind hotel that provides far more than standard services. Corporate mission and vision
statements are crucial development tools in a company since they not only guide but also affect a
company's growth pace and direction. The vision statement for Ritz-Carlton demonstrates that it
is a dynamic and modern organization that inspires and pursues satisfaction. Its goal statement,
on the other hand, seeks to present the organization as one that offers nothing less than true
comfort and care. The Hotel’s mission statement is: “To inspire life's most meaningful journeys”.
The hotel represents the pinnacle of elegance, Yankee innovation, and Boston social
sensibility. This Boston landmark's service, dining, and facility standards served as a model for
all future Ritz-Carlton hotels and resorts worldwide. Furthermore, a century of history. The RitzCarlton has been acknowledged as the gold standard of hospitality with an unbreakable credo
and corporate philosophy of unwavering devotion to service, both in the hotels and in the
communities. It offers the following services: Weddings, Meetings, Accommodation and
Activities through their Yacht collection. In addition to these amazing facilities, the hotel’s
The Ritz Carlton employs a hierarchical and centralized structure, which accommodates
the many levels of authority, oversight, and chain of command.
1
2. Business Canvas Model – Ritz Carlton
Key Partners
Key activities
The Ritz Carlton
has some
interesting
partnerships with
the following
influencers and
businesses:
- Tina Guo
- Merdedes
AMG
Petronas
- The Stay
- Asprey
- JeanMichel
Coustea
Furthermore, the
Ritz-Carlton has
various beach
destinations which
are a very strategic
place in the
industry. This
makes it a key
resource for the
business.
The Ritz-Carlton
has various
important services
and offers value
through their
Yachts, weddings,
meetings and
Residences.
Key Resources
The Marriot
umbrella gives
Ritz-Carlton
competitive
advantage, the
hotel is supported
by a very strong
brand of luxury
hotel and that
alone is a key
resource for the
business.
Value
Propositions
The Ritz-Carlton
offers convenience
to clients through
its modern digital
platforms. Their
website makes
communication
very smooth with
its booking features
as well as the link
to all their
locations.
Customer
Relationships
The Ritz-Carlton
offers automated
services through
its digital
platforms. Details
about various
destinations as
well as personal
assistance by
allowing clients
to create personal
accounts and get
personalized
The platforms offer assistance.
convenience by
being very
accessible to the
Channels
users.
The channels
mainly used by
the Ritz-Carlton
are digital
platforms.
Secondly,
through the
hotel’s strategic
partnerships.
Furthermore,
there is a
reservation
feature on the
website to allow
for convenient
reservations.
Customer
Segments
The Ritz-Carlton’s
value creation is
centered on clients
who enjoy visiting
luxurious
destinations. This
can be seen by
their strategically
placed hotels in
North and South
America, Europe
and around the
world. Whether in
business or leisure,
the hotel covers for
these leisure
seeking travelers.
2
Cost Structure
The business is both cost and value driven, this can
be seen through their luxurious destinations as well
as the numerous destinations around the world.
On the other hand, some key resources are
expensive, for example, the influencer par...