Overview It’s the moment of truth: the first step in introducing the new project to senior management. The senior management team is located in another state and wants to hear your pitch remotely. They have given you five minutes to deliver your pitch during a leadership meeting. Prompt Create and record an elevator pitch for your new product or service using your project outline as a guide. In your pitch, be sure to include the following: Introduction: Introduce your product or service. How it fits: Describe how the product or service fits into the overall strategic plan and mission of the company. Speculate about whether the product or service fits within the capabilities of the company based on your research from previous modules (use resources like Marketline.com, Yahoo Finance, and investor relations pages within the company’s website). Justification: Justify your suggestion based on the numbers. What will be the revenue gain? Speculate on an ROI that justifies the project for investors and/or senior management. Enhancing the mission: Explain how the new product or service enhances the company’s overall mission. Does it project profitability? Support your position with information and data from the company's 10K (use resources like Marketline.com, Yahoo Finance, and investor relations pages within the company’s website). Guidelines for Submission To complete this project, you must submit the following: A 3- to 5-minute elevator pitch video or audio recording (mp3) as well as an outline and references page in Word using double spacing, one-inch margins, and 12-point Times New Roman. Sources should be cited according to APA style. OR A 1- to 3-page elevator pitch script in a Word document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style.

Chapter 4 Value and RiskLENGTH: No more than 400-600 words totalAPA FORMAT AND REFERENCESSelect 4 of the following questions and post your answers to the discussion thread. Use at least ONE credible source in addition to the textbook to support your answer.1. Why might it be in a firm’s best interest to centralize the management of some risks but not others?2. Describe why the organizational status quo might lead to resistance to ERM implementation. How can this potential resistance be overcome?3. How do you succeed in making sure that the risk committee really turns into an ERM champion, as opposed to continuing in a silo mentality?4. What are the costs and benefits of integrating the ERM risk register in the firm's financial model to obtain "risk-adjusted financial forecasts?5. What are the key financial risk factors that a company could encounter?6. What should limit Statoil's capacity to invest in profitable new oil projects, that is, take on new risks?7. For which risk factors would it be advisable to use Monte Carlo simulation to quantify the distribution of outcome?