COMPANY AND INDUSTRY ANALYSIS, Economics questions help

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The ExOne Company
 ExOne is a publicly traded manufacturing technology company that

produces three dimensional (3D) printing machines, 3D printed products
and services related to the trade, to industrial customers in different
market segments such as automotive, pumps, aerospace, energy and
heavy equipment (Chua, Leong, and Lim, p8).
 The company’s production process uses Binder jetting technology or the
industrial materials such as sand, silica and ceramics.

Industry Analysis
 Manufacturing is the regarded as the ‘big thing’
 Countries and regional blocs are creating initiatives to influence

manufacturing by creating policies to encourage manufacturing in
preparation of the next generation of talents (Wang, Michitaka and Xing,
p.15)
 Small-scale artisans and make fair show entrepreneurs are gaining access
to resources and changing to become manufacturers.
 The economies of scale brought about by advances in technology are
changing so that both the large scale and the small scale value chains are
gaining considerable success (Chua, Leong, and Lim, p.10).

Industry Analysis
Drivers of Change
One of the drivers of this interaction between manufacturing and
technology is the digital business transformation and the application of
platform technologies and innovation accelerators to enable the digital
transformation (Nee, p.21).
The second driver is cyber-IQ which combines cognitive and the internet
of things with massive datasets and advanced analytics to improve the
interaction between people and machines.

ExOne’s Competitors
Top competitors for ExOne include:
 Stratasys Limited
 DC Partners Inc.
 3D Systems Corporation
all of which are 3D printers (Nee, p.20).
 Recently, there is another direct competitor, the German-based Voxeljet
that is involved in sand mold printing.

SWOT Analysis
Strengths

Weaknesses

 High profits

 High costs

 High sales growth rate

 Low productivity

 Skilled Workforce

 Low investments in development and

 Barriers to entry

research
 Much competition
 Low debt rating

 Monetary assistance from the

government

SWOT Analysis
Opportunities

Threats

 Development of new products and

 Increased cost of labor






services
New Markets
Increasing demand
Increasing incomes at a constant rate
Global reach of the business

 Limited financial capital
 Increased rate of interest
 Rising cost of raw materials
 Government regulations
 High competition

Porter’s Five Forces
1. Threat of New Entry is medium
 No brand power
 S...


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