Find ads that utilize the techniques of contrast and novelty, marketing Questions help


Question Description

Question 1

Find ads that utilize the techniques of contrast and novelty. Give your opinion of the effectiveness of each ad and whether the technique is likely to be appropriate for the consumers targeted by the ad.

Question 2

Augmented reality (AR) applications may reach the level of sophistication where we observe almost everything through the screen of our smartphones in order to receive an “enhanced” experience. Do you view this as a positive development or a problem? Support your opinion with why this is significant to modern consumer marketing. AR can add value to a consumer’s experience by allowing consumers to apply an additional layer of data/images to their existing views, which can deepen the consumer’s understanding of the product/product features. Marketers can use this additional layer to provide customized products and/or promotional offers. However, AR can also serve as a distraction from the real-life sensory experience and may result in information overload. When responding to your peers, consider optional processes for enhancing the consumer experience.

Question 3

Many of you have items (pens, T-shirts, coffee mugs, product samples) that bear the logos of branded products you do not use. At a concert you may have received a free sample of a soft drink or a snack food. Perhaps on your last airline flight, the flight attendent announced that on that day a certain brand of coffee would be served. Discuss with your classmates some of the ways you have interacted with brands, both those you use and those you do not use but with which you are familiar. Identify several brands that you do not use. What is it about the product, price, distribution, or promotion of those brands that keeps you from using them?

Question 4

Make a trip to a chain grocery, drug, or general merchandise store. After selecting a product category (e.g., cereal, pain relievers, storage containers), find that section in the store and review the products offered. How are they alike and different? What efforts can you identify that appear to be manufacturer-generated? How about retailer-generated? For those that are retailer-generated, what role do you think the manufacturer played in the retailer's actions? What attracts you to certain products and why?

Choose one brand you like, one you do not like, and one you have no strong feelings for one way or the other. Identify your perceptions of each brand. Next try to determine where those perceptions came from.

Finally, how do they influence your thinking about purchasing (from) the brand? Assuming you are the target market (provide a one-sentence overview of yourself as such) explain what you think about the company’s choices in its marketing efforts on behalf of the brand. Provide a commentary on your store visit.

1 pg Each APA Style

Tutor Answer

School: Duke University

Hello, I have completed your marketing questions. I have uploaded all the questions separately. Please take time to download each question and confirm. I uploaded an OUTLINE to show the work. Kindly use it ONLY for your reference. Dont not submit outline. I have numbered them below, Question1, Question 2, Question 3 and Question 4...In case you have a question. Contact me and I promise to fix any issue. Cheers

Running head: MARKETING


Marketing Question 1







One of the ads that utilize the techniques of contrast and novelty is AVIA. The target
consumers are the Car Enthusiasts. Marketers aim to use messages to create contrast, which is a
method that attracts the attention of consumers by being strikingly different, whether it is
different by position, size, or color. Avia is advertising their motor oil here, and they used the
pun ‘Make your horses purr’ where they are referring to the engine as the horses and the purring
as the sound the engine makes (Rutkin, 2015). In my opinion, this ad is very well executed for
many reasons. Firstly, the portraying of a horse as a cat is brilliant for catching the eye of the
consumers. Moreover, the pun used to describe the sound of the engine after using the motor oil
as purr is superb. Lastly, the ad gives consumers something to laugh about and picture the
product as excellent since it makes a horse act as a cat. When an ad is different, it can either be
good or bad different. This ad targets Car enthusiasts who usually prefer to use the best of the
best products when it comes to their cars, the ad shown portrays their product as the best of the
best which attracts more consumers. The ad allows consumers to form a bond with their cars.
Comparing the engine to a cat allows consumers to think of their car just as they think of their
cat if they had one.
Another advertisement that utilizes the techniques of contrast and novelty is ADIDAS.
The target consumers are the female sporting participants as well as non-athletes who are
inspired by exercise or sport. When we see a normal boring ad on a billboard, this might not even
attract our attention, but using novelty can allow the customer to remember the product since
he/she would form a memory of the ad (Choi, 2015). I would say this advert is highly effective
because it uses the magazine format to utilize the technique of novelty by allowing the athlete to
perform a certain exercise when you turn the page. Moreover, the advert uses a degree of


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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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