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Running head: THE INTERNET AND NETWORKING
The Internet and Networking
THE INTERNET AND NETWORKING
The Internet and Networking1
The modern day society is undergoing fast revolution due to advancement in technology.
Internet availability has made many processes digitalized and more efficient. There are various
ways in which individuals can communicate over the internet hence benefiting from it. However,
internet usage has the limitation of cyber-crime which poses a threat to confidential individual or
company information. Web browsers are prone to software applications’ vulnerabilities hence
the need to safeguard them to avoid data loss. As much as the current processes have improved
due to internet availability and advanced technology, cyber-crime has been prevalent in many
economies hence affecting data quality, confidentiality, and effectiveness.
Communication on the internet
Before internet invention, communication was analog and ineffective such that it
involved too much manual effort to deliver information. The Internet has been a great milestone
in changing the manner in which we communicate. Google is a multi-billion dollar company that
initialized the concept of marketing automation as well as content marketing. Marketing
automation allows brand memory building on specific landing sites with the help of Google.
Content marketers on the other hand through the adoption of search engine optimization (SEO)
allow the creation of competitive search engine ranking depending on quality and convenience.
These features help marketers and stakeholders succeed in the presentation of their products to
today's digital markets.
Simon, Matthew, and Jill Slay. "Investigating Modern Communication Technologies: The
Effect Of Internet-Based Communication Technologies On The Investigation Process."
Journal of Digital Forensics, Security, and Law (2011).
THE INTERNET AND NETWORKING
The social media has been trending since 2004 after the launch of MySpace, LinkedIn,
and Facebook. It has been the basis of digital communication whereby individuals can make new
friends, improve networking for career purposes, and even conduct online business transactions.
There was an influx of ad-tech firms as well as other innovative infrastructure and advertising
companies. Communication through the internet has been advanced from the usage of the
Dropbox-incentive social referral system to Spotfy-Facebook profile authorization. This enables
the creation of accounts that share listening activities with their networks through AirBnB, Vox
Media, Groupon, and BuzzFeed. Individuals then had desktop computers they used to create
personal accounts to enable communication with others by use of the internet. There has
however been vast revolution in computers and the internet over the years hence enabling
convenient communication and networking
The beginning of today’s mobile world was marked when Steve Jobs, Apple’s CEO
launched the first iPhone in 2007. Most of the today's individuals have a smartphone which
enables easy connectivity and access to unlimited information and entertainment. It has equally
been facilitated by the availability of affordable and fast internet over the years in various
economies. Online bloggers have been on the rise whereby they address various issues in our
societies using the internet. Readers can gain addition...
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