Business Finance
BUS330 Ashford University Product Life Cycle Stories Paper

BUS330

ashford university

Question Description

. Review section 3.2 in our text regarding product life cycles.

2. Check out our sample life cycle Storify (Links to an external site.)Links to an external site. regarding Polaroid Instant Cameras.

3. Identify an appropriate product, product category or brand.

4. Research your brand/product/category to answer the following:

    • The approximate timing of each life cycle phase
    • The key events that marked the start or end of each phase
    • Use at least three sources and refer to our example as needed.

5. Create and publish a new Storify that contains the following:

    • One section on each lifecycle phase. Briefly describe the phase, when it occurred for your product and the key events that started/ended the phase.
    • At least one image or video (product shots, advertisements, etc.).
    • Three APA formatted citations. Reference your sources at the end.
    • When done, copy the link of your published Storify story.

6. Post your Storify link to the discussion forum below.

    • In the title of your post identify your product/brand/category.
    • In the body of your post, provide your Storify link. See our example.

Final Answer

Attached.

Running header: PRODUCT LIFE CYCLE STORIES

Product life cycle stories
Institutional affiliation
Date

1

PRODUCT LIFE CYCLE STORIES

2

The product life cycle, PLC, is known as a string of phases or a stage of phases that a
product goes through in its ‘lifetime’ in association with the sales and the profits. When the
market is embraced by a new product, it is basically not enough for the creators to support it and
hold its shelf life for a long time. For that reason, strategic advertising and marketing are
required throughout its entire life cycle until the end. There are four stages of a product’s
lifecycle. They include Introduction, growth, maturity, and decline. In this case, there have been
failed products that only lasted a minute in the market (White, 2012).
P...

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