Researching Marketing Questions, marketing homework help

Question Description

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

Purpose of Assignment

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.

Assignment Steps

Part 1:

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

  • Major areas of increase and decrease in revenue or type and/or category of business
  • Trends that are evident in terms of revenue or type and/or category of business
  • Insights that would help formulate marketing strategies to either continue growth or reverse decline
  • Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2:

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

  • Name of Company
  • Location of Company Headquarters
  • Name of Product or Service selected
  • General description of company (number of employees, revenue, type of ownership, web page, etc.)
  • General description of product or service

Format your assignment consistent with APA guidelines.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer


TO: New Analyst
FROM: Your Name, Your Position
DATE: July 7, 2017
SUBJECT: Business Growth Overview Insights and Commentary
International sales were 11% of the total sales for the company. We must increase efforts with
respect to international marketing. The international Gross Profits average per day presented
3.1%, while the domestic Gross Profit presented 8.9%.
With respect to customer ranking, new customers can be perceived as high value because the
Gross Profit average per day constituted 50.1%. While new customers are creating profit, expand
is barely creating Gross Profit with a Gross Profit average per day of 2.0%; however, Expends
revenue constitutes 58% of revenue. When analyzing retain, it is easy to consider this a
profitable customer. The revenue from retain was 22% and Gross Profit of 7.5%. Additionally,
the serve customer rank experienced 16.3% Gross Profit and revenue of 12%.
"Customer Class" will indicate that Government and Industrial Labs are the top two segments,
which are 10% of the overall business. However, they provide the highest Gross Profit growth of
23.1% and 9.2%, respectively. This indicates that there is room for higher Value in these
segments. The marketing efforts need attention to increase activity. The "Commercial" class
segment had a healthy Gross Profit of 9.2% Gross Profit average per day. We should consider
focusing recourses internationally to increase sales in the Industrial Labs and increase
participations with the government account.
The highest Gross Profit growth figures result from Francios and Sons with 72.1%, Check Gmbh
with 32.8%, Here4U with 37.6% and Fish Limited with 25.2%. While they have the highest
Gross Profit growths, they only account for less than 10% of business revenue.
As a SVP, evaluating cross-selling and up-selling opportunities to expand participation would be
my priority. Allocate more resources from the existing pool to connect the accounts at various
levels to design value propositions. Additionally, the consideration would be segmenting the top
performing accounts. Doing this can provide useful information the SVP can perform. The SVP
should understand the value chain and gaps in the needs of the business. Lastly, the SVP can
create a customer acquisition plan for the markets considered to be of high value and further
expand into the segments.
Additionally, as a SVP it is important to develop a marketing strategy to identify the goals in
order to support strategy. The goals must be specific, measurable, achievable and relevant to the
overall goal. Understanding the market is an important factor that includes knowing the growth,
trends and other statistical information necessary. As the SVP, I would profile the competitors
and keep updated information about their pricing, supply chains and marketing tactics. This will
help identify any competitive advantages within the organization. However, to reverse decline
you must do several different things. First, as SVP, we could examine the current products and
determine if there are different ways to utilize the product. Another way to maintain strategy

while in decline deals with reducing marketing expenses to only the company’s target...

Mrr426 (397)

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