Description
Please see attached for details, and answer questions 1-4.
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Explanation & Answer
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Digital Marketing Strategy
S2
M1
M2
S1
Exposure rating per ad
Decision Variables
Customer
100
65
30
20
12
4
18
14
4000
1500
2000
1200
S1
SiriusXM upt 12 ads
Social Media upt 18 ads
Internet radio utp 20 ads
No more than 20 Sirium XM ads
Total Budget
Sirius XM budget
Social Media budget
Internet radio budget
Must reach at least 100,000 customer
Social Media advertisement atleast twice
Maximum Total Exposure rating
S2
1
0
0
1
10000
10000
0
0
4000
-2
2951
M1
0
0
0
1
10000
10000
0
0
15000
-2
M2
0
1
0
0
4000
0
4000
0
2000
1
0
0
0
4000
0
4000
0
1200
1
R1
R2
New Customer
15
8
25
37
1000
200
R1
R2
0
0
1
0
1000
0
0
1000
100
0
0
0
0
0
1000
0
0
1000
200
0
12
18
25
16
350000
160000
128000
62000
170700
0
≤
≤
≤
≤
≤
≥
≤
≥
≥
≥
12
18
25
20
350000
160000
140,000
30000
100000
0
139200
Digital Marketing Strategy
S2
M1
M2
S1
Exposure rating per ad
Decision Variables
Customer
100
65
30
20
15
12
4
18
14
25
4000
1500
2000
1200
1000
S1
SiriusXM upt 12 ads
Social Media upt 18 ads
Internet radio utp 20 ads
No more than 20 Sirium XM ads
Total Budget
Sirius XM budget
Social Media budget
Internet radio budget
Must reach at least 100,000 customer
Social Media advertisement atleast twice
Maximum Total Exposure rating
S2
1
0
0
1
10000
10000
0
0
4000
-2
3111
R1
M1
0
0
0
1
10000
10000
0
0
15000
-2
M2
0
1
0
0
4000
0
4000
0
2000
1
R1
0
0
0
4000
0
4000
0
1200
1
0
0
1
0
1000
0
0
1000
100
0
R2
8
57
New Customer
200
R2
0
0
0
0
1000
0
0
1000
200
0
12
18
25
16
370000
160000
128000
82000
174700
0
≤
≤
≤
≤
≤
≥
≤
≥
≥
≥
12
18
25
20
370000
160000
140,000
30000
100000
0
143200
Digital Marketing Strategy
S2
M1
M2
S1
Exposure rating per ad
Decision Variables
4000
1500
2000
1200
12
4
18
17
S1
SiriusXM upt 12 ads
Social Media upt 18 ads
Internet radio utp 20 ads
No more than 20 Sirium XM ads
Total Budget
Sirius XM budget
Social Media budget
Internet radio budget
Must reach at least 100,000 cu...