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Running head: Functional strategy

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Functional strategy:
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Functional strategy

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Functional Strategy

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Marketing

The essential goal of Apple Inc. company for 2017 is to increase the sales for its product
by at least 20% in in order to realize more revenue as contrasted with the previous years. In order
to achieve this goal, Apple Inc. has to employ the following resources to realize its goal.
Improvement of its brand in 2017 is a very crucial for Apple. Inc. to increase its sales.
This will attract more new customers and the company will gain better competitive advantage
when contrasted to its competitors.
Another strategy that Apple Inc. can employ is reduction or removal of the interruption of
middlemen as start dealing with customers directly. The middlemen are a major obstacle cause
of in the realization of maximum profits. This is because they buy products especially computer
accessories at low price from the company and sell it at a higher price. They end up even
exploiting the customers by raising the prices for their own personal gain (Etzel, et al, 2007).
Therefore, their removal will maximize the company’s profit.
Promotion is another resource which Apple Inc. should apply in order to realize its
essential goal of increasing the sales. This s...