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Cool by Default
The Department of Health of Washington State approved a rather controversial billboard for the
city of Yakima. The image, targeted at the Hispanic population in the city, would soon go viral for
the controversial choice of words that were plastered on the advert. “We don’t need pot to have
fun, we’re hispanic. We’re cool by default!” presents the billboard. The attention that the image
has gathered ranges from the supportive to the condemning due to perceived racial bias of the
publication. The intent, though, was not to create this divide. Instead, the article seeked to combat
the use of marihuana in the Hispanic community. Still, the billboard did not stay up for long.
Instead, amidst the controversy sparked, it was removed after the negative response. The ad,
though, can be examined outside of this controversy. But, even then, it does not seem like one that
was meant to succeed, due to its limiting scope, tone, and faulty word choices. In the end, the one
thing that a person would not take from the advertisement is the importance of abstaining from
The cause that was being championed is not unimportant. The consumption of drugs
amongst adolescents is not, in principle, a practice that ought to be advocated. Second to alcohol,
marihuana is one of the most popular, and frequently consumed, drugs for teenagers. (Jacobus, et
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al., 2014). And, the effects that this consumption can cause, though not yet fully understood, have
been demonstrated in various studies. One particular study, led out by Dr. Rocío Martín-Santos,
in Barcelona, shows t...
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