Description
Assignment 1: Marketing and the Health Care System
Due Week 4 and worth 300 points
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:
- Determine the direct impact of marketing for the health care provider you selected.
- Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
- Outline a marketing strategy for the health care provider you selected.
- Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
- Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Describe the health care system and the role of marketing.
- Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
- Use technology and information resources to research issues in health services marketing.
- Write clearly and concisely about health services marketing using proper writing mechanics.
Explanation & Answer
Below is the FINAL paper. Please dowbnload it and go through the paper. In case you need something to be rectified, let me know I promise to correct or fix it. Waiting to hear from you soon
Running head: HEALTHCARE SYSTEM
1
Marketing and the Health Care System
Name
Instructor
Course
Date
HEALTHCARE SYSTEM
2
Introduction
The providers of the health care under the regulations of the federal can be defined as the
institutions that include hospitals, fundamental care centers and nursing homes; and individuals
that includes that clinical psychologists, clinical social workers, nurses, physicians and midwives
that have the authorization of the state to carry out health services practice (Agarwal, 2010). The
system of the healthcare is considered to offer every possible facilities and service of healthcare
for patients seeking treatment both as outpatient and inpatient. According to the World Health
Organization, the system of the health care in one which integrates each and every activity prime
for maintenance, restoration, and promotion of the health of the patient through the workers and
caregivers of the health care within the health policy environment, organization, and community.
The healthcare provider selected is the Medicort Care Center. The strategies of marketing for the
healthcare promotion provider for hospitals as an institution involves designing an effective and
detailed marketing plan that assists in the communication of the UCR’s values, messages and
missions through various techniques to appeal and attract clients.
Direct impact of marketing for the health care provider selected
The marketing impacts on the health care hospitals create sustainability and competitive
advantages to the hospitals (Alrubaiee & Alkaa'ida, 2011). The top management of the Medicort
Care Center needs to strive in achieving a dedicated interest in choosing staff who embrace a
successful master piece of business to the Medicort Care Center (Chahal & Bala, 2012). The
marketing strategies have got direct or positive impacts on the financial performance, operation
and position as well as the reputation of the Medicort Care Center.
HEALTHCARE SYSTEM
3
The ancient influence of marketing to produce business for our Medicort Care Center by
attracting patients originates from the significance offered by the marketing strategies to the
patient, as a marketing approach, the current patients are the most valuable clients of the hospital
as the public creates opinion and attitude after getting the views of their colleagues about the
services offered by the Medicort Care Center (Agarwal, 2010). Therefore, positive relationship
with ...
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