Cell Phones Brands and who to Co Brand WITH, assignment help


Question Description

1. Cell Phones Brands and who to Co Brand WITH

In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to assist in making an argument. When creating presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner.

Principles of an Effective Presentation:

  • You may utilize a product such as Microsoft’s PowerPoint or Google Presentation to create your presentation.
  • There are various template designs that you can find on the web for your presentation. However, first consider your presentation from the perspective of your audience prior to selecting a specific style. Distracting backgrounds, large blocks of text, all uppercase fonts, elaborate font styles, grammatical errors, and misspellings are distracting. Be consistent with the style of text, bullets, and sub-points in order to support a powerful presentation that allows your content to be the focus.
  • Each slide should include your key point(s). Do not place large blocks of text on the visual. Your presentation is not a means of presenting a short paper. In an actual presentation you would not “read” from your slides but rather use them as prompts.
  • Any notes or narration you would use in delivering this presentation to a group should be listed in the “notes” section of the slide.
  • References should be listed at the bottom of the slide in slightly smaller text.
  • Use clip art, AutoShapes, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.
  • Be mindful of the intended audience and seek to assess the presentation’s effectiveness by gauging audience comprehension (when possible).

4-6 slides APA Style

2.In recent years celebrity chefs have become very popular. These chefs have also created new brands of products including grocery and cooking products (among others). These chefs have also endorsed existing products. Identify at least three products and three celebrity chefs. What do the products say about the chef and how do their products help to promote their “brand”? Do you regularly purchase any of the brands or products? Why? Would you consider this as co-branding? Why or why not? Identify a chef that you think has done the best job of creating a brand for him- or herself. Identify a chef that you think has done the best job of using his or her brand to promote another product. Support you selection with evidence.

1 PG apa sTLYE

3. In his book Blink: The Power of Thinking Without Thinking, Malcolm Gladwell suggests that formal marketing research, including focus groups, is not very valuable and effective because the people being asked to evaluate the product do not take enough time to thoroughly evaluate the product. As a result, it is more effective to just to ask the test group’s first impressions rather than asking for a long evaluation. What are your thoughts on this matter? When responding to your classmates, consider how your impressions have changed about a product and why.

4. this a survey for Disney v. Universal

For Milestone Two, you will submit a survey of questions designed to measure the consumer’s evaluation of the importance of each determinant attribute. (See Appendix B of the Final Project Document for an example.) Specifically the following critical elements must be addressed: 1. Determinant Attributes and Questions: This section should ask survey participants to rate the importance of each determinant attribute, on a scale of -3 to +3, when choosing a product from the product category. Provide a list of questions asking participants to rate each determinant attribute for each brand within the product category. These questions require consumers to express their beliefs about the determinant attributes of each product being studied. A scale from +3 (very likely) to -3 (very unlikely) is used. 2. Research Outline: Explain the research plan, determination of research goals and objectives, and a project timeline for execution. 3. Consumer Behaviors: Describe the consumer behaviors that the research plan will help to understand. 4. Value: Survey around the critical element of value so that the team has a clear understanding of what drives the purchase, how customer needs are defined, and what customers are willing to pay for

3-5 page APA style with a Survey

Tutor Answer

School: Cornell University


Running head: MARKETING






Disney vs. Universal Survey


The introduction of the survey

Disney or Walt Disney is an American multi-national entertainment and media company
with its headquarters in Burbank, California; it is considered as one of the largest media
companies when ranked in performance and revenue. It was founded by two brothers in 1923
Walt and Roy as a cartoon studio which later changed to The Walt Disney Studio and finally
Walt Disney Productions. Universal Pictures or Studios or Universal is an American studio film
company owned by Comcast under its subsidiary NBC Universal. It was founded in 1912 and is
considered one of the biggest in the United States and among the oldest.

Directions: Please indicate your level of agreement or disagreement and general rating for
each of the following questions. There will be a Yes and No response and also a rating of -3
(Very unlikely) and to +3 (Very likely).

Q1. Please indicate how many times you watch television in a month

Q2. Have you heard of Universal?

Q3. Have you heard of Disney?

Q4. How long have you had of the organizations?



Content/ viewership

Q3. Which one do you prefer between the two companies?

Q4. Which are your favorite shows?

Q5. Rating of each company:

Q6. What is the probability that you could recommend the programs to others?

Q7. How would you rate their service?

Personal information





Demographic data

Have a family or not

No. of family members

Age of the family members
o Children
o Adult

Email address (optional).



Research outline

The primary objective of the study is to compare the two organizations, and this will be
accomplished by looking at their performance side by side, exploring how the public v...

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