Running head: HOWARD SCHULTZ
Howard is one of the most successful business men in the America. He was born in a
poor family thus he had to work hard to reach the position he is right now. After graduating with
a bachelor of communication and being the first of their family to reach that level, he joined
Xerox Company as a salesman. Later as he was working in the company he was promoted and
became the sales representative of the corporate. After working in several companies he bought
Starbucks retail and he decided to establish it all over America thus making it grow at a high
Whether the leader’s style is transactional or transformational
A transformational leader is an individual who involves their followers or their
workforce to meet the organization goals by motivating them thus enhancing their performance.
Howard transformational management style is seen by the way he treats his employees in order
for them to achieve the goals set for Starbucks (Deichmann, and Stam, 2015). One of the
strategies that he uses to motivate the workforce of the company is by paying them good salaries
in all the position offered in the company this satisfies the employee’s needs. Also, the co...
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