In this assignment, you will create a video presentation of your services as a global event planner.
Here, you get to be creative. In your presentation, you must introduce yourself and provide your client
with your credentials as a planner. Share examples of some of your work. Your goal is to convince
prospective clients that you are the event planner of choice! Again, be creative. Use your imagination.
Think as if you are a credentialed, qualified, experienced event planner who has handled anything
from small, intimate, exclusive events for high-profiled clients to large 500+ attendee conventions. At
least two (2) of your events must be international. You must have a minimum of eight (8) content
slides and no more than twelve (12) content slides. You must also have a title slide as well as a
reference slide.
Assume that the audience is your peers, and you are presenting this in a classroom setting. Your
presentation should include fully researched and developed information. You will not be presenting “in
front” of a group of people, but you will be creating and submitting a recorded presentation. The
presentation will be created in PowerPoint, Prezi or a different presentation platform, and you will be
narrating and recording the presentation as if you are presenting it to a group of people. This will be
done by recording your own voice as you move through the slides; this should not be done by using a
text to speech application, in which a computer generated voice reads your words out loud.
You will also submit a written “script” or the narration recorded for the presentation, which does not
have to be in APA format, but should follow correct grammar and syntax.
Keep in mind the elements of an effective presentation, which you may research on your own, or view
some suggestions here: http://www.cbsnews.com/news/4-elements-of-a-powerful-presentation/
This project will assess your ability to research, prepare and communicate an organized
presentation. Additionally, it will serve to assess your understanding of a leader in the industry, and
your ability to prepare and present a professional presentation. Effective design and use of the
technology is also a part of your grade. All of the above are important professional skills in our
industry.
A good submission will (1) successfully address the assigned questions, (2) refer to associated
textbook content/assigned reading, (3) have well-supported opinions and evidence of critical thought,
(4) have proper grammar and spelling, and (5) apply APA citation and referencing. A minimum of
three (3) academic references are required.
By combining the principles you have learned in all chapters of "Global
Meetings and Exhibitions,” please write a 5-8 page APA formatted paper
showing how you will plan an International Conference for 500 people from
invitation to post conference. Additionally, include a marketing plan for this
conference indicating how you would properly market the conference in
either:
1) A high-context culture
-or2) A low-context culture
(see figure 7-2 in your text p. 82).
You will need to choose a country in which you will be hosting the
conference and the event objectives. All of these details must be clearly
stated in paragraph 1 of your paper. Note: You may not use the United
States as a host country.
For the remainder of the essay, explain in detail, how you plan to
successfully execute the conference, and elaborate on your logic behind your
reasoning for each step of the process. Use your text as a resource. In
addition, cite three (3) additional peer-reviewed sources that support your
essay.
I wish each of you much success with your assignment!
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