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Running Head: PR IN SAUDI ARABIA
University
Course
PR in Saudi Arabia
Name
PR IN SAUDI ARABIA
Introduction
Public relations is a set of activities aimed at spreading information about an entity to a
target audience to give them exposure to a certain aspect of the entity (Wilcox et al. 2015). The
practice of public relations is a form of marketing because it fosters the understanding of an
organization by the target audience, without the need for the company to invest time and
resources as it does in advertising. PR has become an important activity for business seeking to
increase the reach of their influence. It has seen a wide application in numerous business
scenarios, particularly now that globalization is opening new markets. Public relations are
important to organizations and entire states alike, as is the case of Saudi Arabia.
Discussion
Saudi Arabia is the largest kingdom in the Arab world and is also responsible for a
quarter of their GDP. Suffice to say, the region is prime for business operations, both within and
without. Therefore, public relations are a vital affair for entities looking to succeed in the
respective endeavors. The largest trade commodity the region hold is oil, accounting for about a
quarter of all the oil reserves in the world. Saudi Arabia is also a large trading partner for many
business and nations whose exports are consumed in the country. Therefore, PR becomes an
important addition to the business relations among these entities. Saudi Arabia, as a country, has
engaged in extensive PR efforts to promote its relationship with its trading partners as well as
other states of interest. The move is to secure a prime position while negotiating in various
respects. In this effect, there are a number of agencies devoted to conducting PR campaigns for
interested entities.
Public relations agencies and companies in Saudi Arabia includes lobby firms that give
the country, or other entities within it, a seat at the table on important issues. Internally, these PR
PR IN SAUDI ARABIA
agencies help companies, mostly foreign, to gain traction in the Saudi market. Externally, they
help the Saudi Arabian government as well as other entities to increase their visibility on the
global platform. Public relations in the country are for economic and political reasons and are
aimed at safeguarding the interests of the entities that task these PR agencies to do the bidding
for them. Some of the top PR firms in the country are Action Impact, Active PR, White Water
PR, and Fleishman-Hillard GCC, among others. These PR agencies coordinate va...