Branding and Communication Process EssaySelect a product category of personal interest and this can range from household goods, smart phones, restaurants, auto manufacturers, to industrial products. Select the brand names for three competitive brands in this category. Analyze each brand name in terms of the fundamental requirements mentioned in the Unit 1 reading, such distinguishedness from other brand names, facilitation of brand association, compatibility with a brand desire image, and memorability. This section should be 1-2 pages long.Reflect on the consumer processing model (CPM) in the Unit 2 reading (being exposed to information, paying attention, comprehending attended information, agreeing with comprehended information, retaining accepted information in memory, retrieving information form memory, deciding from alternatives, and acting on the basis of the decision). Which of these brands are best at the CPM? In another 1-2 pages, explain your reason.Include a reference page at the end of the essay.

Unit 4: Application AssignmentThe Interdependency, Integration, and Competition among Healthcare SectorsIntroductionCarefully read the Western Healthcare Systems: A Healthcare Delivery Continuum, Case # 11 located on page 157 in Darr, Farnsworth, & Myrtle’s Case book. This case study describes the evolution of a single hospital into a multiprovider system through planned, episodic entrepreneurial actions. The case describes how planned behavior and forward thinking played an important role in positioning the organization to respond to changes unfolding as the result of the changing public policy environment. Central to its strategy was to move from a hospital-based system to a more comprehensive healthcare system by developing a robust primary care network. Western Healthcare Systems was creating an integrated delivery system when an opportunity to acquire a large multispecialty group arose, but it may be imprudent to proceed because of hospital and multispecialty group physician resistance. Unit Learning OutcomesULO #3: Analyze trends in the competitive environment affecting health care organizations. (CLO 7)ULO #4: Consider regulatory requirements, healthcare reimbursement changes, the competitive environment, and community impact in developing recommendation on how to position a health care organization for success. (CLO 2, 3, 4, 5, 6, and 7)ReferencesDarr, K., Farnsworth, T. J., & Myrtle, R. C. (2017). Cases in health services management. (6th ed.). Baltimore, MD: Health Professions Press.Directions You are part of a senior-level planning group that Western Healthcare has formed in response to the consultant’s report to review the recommendations of both Hospital Planning Associates and Anderson & Anderson.Using the information in Tables 11.1 – 11.11, and Figure 11.1, complete the following exercises:Indicate the strategist and actions Western Healthcare should undertake in response to changing conditions and emerging opportunities.Prepare an outline describing the risks your strategy entails and the steps Western should take to overcome them.Develop an implementation plan and timetable that identify the level, nature, and means for integrating the strategy you are recommending with the functions and activities of Western’s hospital and other patient care delivery units.Address any other issues critical to the successful implementation of your strategy.Submission Expectations:The submission should reflect higher-level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone being prepared to serve in an operational capacity within the healthcare and related industry.To earn the maximum number of points, the submission should reflect graduate-level execution with clear evidence of critical thinking, synthesis of relevant information from credible sources, and clear mastery of the concepts necessary to successfully execute each component of the assignment. The submission should not exceed four (4) pages in length, excluding the title and reference list pages, and explicitly address all required components of this assignment.The document must be double-spaced, adhere to the APA writing style (7th ed.), and include at least three (3) references of credible or peer-reviewed sources to support any suppositions and recommendations.Finally, the document should be prepared as a Microsoft Word document and uploaded to Submit Assignment.Due Dateby 11:59 p.m. CT, Sunday