Description
Resources: Page 109 of Managing Innovation and Entrepreneurship, Ch. 6 and the organization you selected in the Week 2 Individual Assignment
Choose from one of the following options:
Option 1
Write a 1,200- to 1,400-word paper using the same organization you selected in Week 2, and include the following:
- Apply the five key elements of design thinking to analyze the organization's effectiveness in design thinking and innovation.
- Evaluate where the organization excels in design thinking.
- Detail where the organization needs improvement.
- Make specific recommendations that the organization can undertake to improve design thinking and innovation.
Format your paper consistent with APA guidelines.
Explanation & Answer
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Running head: DESIGN THINKING
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Design thinking
Institution Affiliated
Date
DESIGN THINKING
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Introduction
Design thinking is a powerful tool in an organization when it comes to solving complex
problems. Design thinking does not focus on the problem but rather on the solution and creation
of action programs with an aim of making the future better. Successful innovation is done in
light of the needs of the people for which the innovation is intended. Design thinkers focus on
solving problems for the benefit of the people (Dorst, 2011). The following are the five elements
of design thinking and their application to the company.
Empathize
It is an attitude and a skill that inform the course of design. It is an attitude that focuses
on understanding human emotions. It is a skill that provides for the inquisitive, nonjudgmental
means to understand the human emotions. Design thinkers use this element to understand
people’s emotions with regard to an innovation Brown, 2009). In light of design challenge, a
design thinker’s role is to understand how people feel; to understand how and why they behave
in certain ways, their emotional and physical needs, their perspective of the world and the things
that matter to them.
Design thinkers seldom go out to solve their problems but those problems suffered by other
people and in order to design something helpful to them it is important to understand who they
are and the things they consider crucial. The company continuously observes how people interact
with the environment to be able to capture their feelings, values, and thoughts. This
understanding also helps the company to know what they need. The company uses the following
techniques to gain empathy:
DESIGN THINKING
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Observation- the company has field pe...
