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Running head: RETAIL COMPANY
Customer communication plan
Communication plan plays a pivotal role in the daily running of a business and therefore
it is important for every organization to have an effective plan in place as a requirement for
doing business successfully (Wayland and Cole, 1997). The main purpose of my business plan
Regular communication enables not only employees of an organization to be productive
but it also guarantees the success of the business (Griffin, 1998). Since the business is down
because of poor communication skills, all efforts will be channeled towards improving every
employee’s communication skills as the first step in business recovery. My communication plan
will also aim at restoring the business back to its trading position and ...
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