Description
Marketing plan and presentation pwerpoint (8-10) mins about the marketing plan
for presentation 8 to 10 minutes max
6-8 pages for the Marketing plan see the attachment
Worth 20% of the course grade.
See sample marketing plan in Blackboard ( I attached it )
it's all about those links :
https://en.wikipedia.org/wiki/Symphonic_metal
https://symphonicmetal.mit.edu/
https://www.thetoptens.com/best-symphonic-metal-bands
Explanation & Answer
Attached.
Running Head: Marketing Plan: Within Temptation
Marketing Plan: Within Temptation
Student:
Professor:
Course:
Date:
Marketing Plan: Within Temptation
I.
Executive Summary
Within Temptation was founded by guitarist Robert Westerholt and Vocalist Sharon den Adel in
April 1995. This band is a Dutch symphonic metal band. Critics have classified this band as
gothic metal, even though the “gothic” influences changes with every album. Their most wellknown and prominent sound has been described as symphonic metal. It is however worth noting
that some of their earlier album, for instance debut album, was majorly gothic metal. Within
Temptation became prominent within the Dutch underground scene after releasing their debut
album Enter in the year 1997. It was not until the year 2001 that this music band was known to
the general public, from their 2nd album Mother Earth, with the single “Ice Queen”.
II.
Environmental Analysis
Within Temptation stands as one of the biggest musical acts of Holland. Over 3 million CDs
have been sold by the band worldwide. Yet again, this music band has been awarded 2 MTV
European Music Awards. It’s been 21 years since they started releasing their material, Hydra
being their 6th studio album.
A. The Marketing Environment
1. Competitive forces: The most purchased albums in Holland are the top charts from US
and UK. Music productions such as EMI concerns themselves more with making revenue
out of the sale of their CDs. They therefore promote famous artist who from their names
alone increase the sale of these CDs.
2. Political forces: They are no expected political influences that may hinder the
performance of Within Temptation
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Marketing Plan: Within Temptation
3. Technological forces: iPods with mixes, streaming on-demand song libraries, online radio
stations as well as downloadable music files has affected the music industry. The
marketing strategy should therefore be able to incorporate all these demands so as to
comply with the needs of the fan-base.
B. Target Markets
The target market will be individuals from all ages and races. The nation of Holland with a 17million population is the target market. This strategy will target both females and males with
ages 13-65. The people of Holland follow religious and cultural practices very closely. There are
mobile listeners who l...
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