Description
In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:
Add the marketing plan section, which should include the following:
- Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
- Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
- Develop the pricing strategy.
Develop your client’s international marketing plan. It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:
- Executive Summary: This summarizes major points of the plan.
- Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.
- Cultural Analysis: Briefly describe how the product fits your selected country’s culture.
- Include the following information about expansion into your particular country:
- Geographic Research
- Target Market Population and Demographics
- Economic Research
- Legal Research
- Political Research
- Government Considerations
- Language Considerations
- Include the following information about expansion into your particular country:
- Competitive Analysis: Include information about the brand’s competition.
- The 4 Ps of marketing
- Industry information
- Marketing Plan
- Marketing Objective
- Global Positioning Strategy
- Product Differentiation
- Advertising and Promotional Strategy
- Distribution Strategy
- Pricing Strategy
- References and Appendices
Please submit your assignment.
Explanation & Answer
Attached.
International Marketing Plan
I.
Executive summary
II.
Introduction
1. Company
2. product
3. country
III.
Cultural Analysis
1.
Geographic Research
2.
Target Market Population and Demographics
3.
Economic Research
4.
Legal Research
5.
Political Research
6.
Government Considerations
7.
Language Considerations
IV.
Competitive Analysis
1.
The 4 Ps of marketing
A. Product
B. Price
C. Place
D. promotion
2.
V.
Industry information
Marketing Plan
1.
Marketing Objective
2.
Global Positioning Strategy
3.
Product Differentiation
4.
Advertising and Promotional Strategy
5.
Distribution Strategy
6.
Pricing Strategy
VI.
Conclusion
VII.
Reference
Running Head: INTERNATIONAL MARKETING PLAN
International Marketing Plan
Institutional Affiliation
Date
1
INTERNATIONAL MARKETING PLAN
2
Executive Summary
The paper discusses client’s international marketing plan. The selected country where the
product will be introduced is China. The selected product is Apple Watch which is one of the
best products ever to be produced by the Apple Inc. Features such as the ability to control iPhone
using the watch make it distinguishable from products from other companies. Based on China’s
culture as well as high population makes it the best country in the globe to introduce such a
product. With regard to the already produced products in the series of the Apple Watch, the new
product will have extra features and this is likely to attract more people (Tang, 2009).The new
product will be advertised thoroughly to ensure that each and every citizen is aware of it. The
product will be new in the market, reasonable price, as well as different marketing strategies this
will ensure higher profits.
Introduction
The Apple Company was established by Steve Jobs and Steve Wozniak in April 1976. Following
a couple of years of low deals, low pieces of the pie as well as Steve Jobs leaving the association,
the organization started to wane. In the event that you know anything about Apple Inc. or, on the
other hand, its items, you realize that Steve Jobs was actually t...
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