Business Finance
MKT421 Phoenix Week 3 Dre Beats Product Life Cycle Presentation

MKT421

University of Phoenix

Question Description

You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.

Create a 10- to 20-slide (not counting cover slide or reference slide) Microsoft® PowerPoint® presentation with speaker's notes covering the following criteria:

  • Develop a slide setting the theme and goals of the presentation.
  • Define and discuss the PLC concept and its importance to marketing managers.
  • Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
  • Describewhat company/organization and product/service you are using.
  • Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
  • Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.

Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker's notes to demonstrate your research.

Unformatted Attachment Preview

Mapping the Product Life Cycle Robert Wood MKT/421 July 31, 2017 Denise Theme • marketing manager of a leading audio brand founded in 2006. • The brand currently holds 70% of the headphone market • Monitor the products life cycle and adjust Goals 1. Find innovative ways to improve the product based on changes to the industry and consumer needs. 2. Ensure the brand is being represented by the current trending professional sports and music talent 3. Co-market our product with current leading brands 4. Ensure our products are manufactured with the best quality with competitive pricing . 5. Stay focused on the future and never the past. PLC Concept and Importance to Marketing Managers Role Pricing Strategy How Managers Decide on a Role Pricing Strategy Company • Company: Apple Inc. – Acquired Dre Beats in 2014. • Product: Dre Beats – Currently holds 70 percent of the audio headphone market and has grown to a billion dollar industry. Product Introduction Stage Growth Stage Maturity Stage Decline Stage The Importance of PLC and Consequences if Not Monitored References ...
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Final Answer

Attached.

Mapping the Product Life Cycle
Thesis statement: The product life cycle of a product is critical for marketing managers to
guarantee that they can raise and maintain their sales.
1. Theme
2. Goals
3. PLC concept and importance to marketing managers
4. Role pricing strategy
5. How managers decide on a role pricing strategy
6. Company
7. Product
8. Introduction stage
9. Growth stage
10. Maturity stage
11. Decline stage
12. The importance of PLC and consequences if not monitored


Mapping the Product
Life Cycle
Robert Wood
MKT/421
July 31, 2017
Denise

Theme
• I am a marketing manager of a leading audio brand founded in
2006.
• The brand currently holds 70% of the headphone market within
majority of the developed countries.
• Monitor the products life cycle and adjust in an effort to maintain
and grow the sales.
• Checking the pricing strategy as well as the effect that it has on the
sales of the headphones.

Goals

1. Find innovative ways to improve the product based on changes to
the industry and consumer needs.
2. Ensure the brand is being represented by the current trending
professional sports and music talent
3. Co-market our product with current leading brands
4. Ensure our products are manufactured with the best quality with
competitive pricing .
5. Stay focused on the future and never the past.

PLC Concept and Importance to Marketing
Managers
• The product life cycl...

Jesca (14978)
Cornell University

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