Business Finance
Internation Bus Management, business and finance homework help

Sain Leo University

Question Description

5 Page paper Final Paper International Business. Identify competitors (McDonalds, Burger King, Star Bucks, Wendys) in Overseas Markets.

How did they become sucessful What was some shortcommings and sucess's What were some influences of Global Business

Final Answer

Please find attached. Thank you.

Outline
I.

Introduction

II.

Conclusion

III.

References


Running head: INTERNATIONAL BUSINESS

Wendy’s, McDonald, Burger King, Starbucks and the Foreign Markets
Name
Institution
Instructor
Date

1

INTERNATIONAL BUSINESS

2

Wendy’s, McDonald, Burger King, Starbucks and the Foreign Markets
The big American fast food companies’ foray into the international market dates back to
as early as the 1960s and 1970s era. Wendy's, McDonald, Burger King, and Starbucks have all
sought for a stake of the international market to expand their businesses. However, the journey
has not been smooth sailing, faced by great challenges in the foreign market, the businesses have
had to make changes to their strategies to gain entry and subsequently conduct business in the
international regions.
Wendy’s
For Wendy’s, one of the earliest foreign markets away from the United States was in
Canada in 1976 which was followed three years later by Europe where it had its first store in
Munich. It was not until the early 1980s that the organization headed to the Asian market with its
first restaurant in Japan in 1980 and two years later in Hong Kong, Philippines and Singapore. It
later spread out to Mexico, Greece, Turkey, Guatemala, Italy, Indonesia and New Zealand.
However, the operations have not been smooth sailing; the stores were also closed down in Hong
Kong and Singapore by 1986 and 1987 respectively.
Success contributors
The business strategy for Wendy's is one of the reasons that have made the organization
successful, they have utilized a differentiation strategy of products and services to enable them to
stay ahead of the competition. One good example of the strategy is the chicken sandwich and
salads which have appealed to health conscious and other discerning customers, and the
company targeted what others did not have. Their quality of service is superior to other vendors,
despite their slightly higher figures the customers were still assured of a great meal with
exceptional service. The quality of service is quite evident by how the customer places an order

INTERNATIONAL BUSINESS

3

before their sandwich can be made and according to their specifications, that touch of
personalization appeals to many customers.
Success and shortcomings
Operations of Wendy's in the international stage have not been smooth sailing; the
organization has faced stiff competition in some foreign markets such as in parts of Asia. In
South Korea, the organization closed down making way for a different food outlet called
Winners in the late 1990s (Schuman and Gibson, 1998). The food chain closed shop in the South
Korea after a stay of 14 years, and the main reas...

peachblack (34002)
UCLA

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