Business Finance
MGT448 Phoenix Starbucks Wins Key Trademark in China Case Analysis

MGT448

University of Phoenix

Question Description

Purpose of Assignment

At times, multinational corporations encounter in-country issues that if not properly addressed, could place the viability of the company at risk. Thus, it is important to promptly recognize and understand these threats so management can employ an effective solution to the problem. An in-depth analysis of this assignment will provide students with a good understanding of the potential issues involved.

Assignment Steps

Prepare a minimum 700-word analysis addressing the following:

  • Analyze the legal, cultural, and ethical challenges encountered by the global business case you selected.
  • Determine the various roles host governments played in this particular global business operation.
  • Summarize the operational challenges global managers faced as illustrated in your selected case.

Format your assignment consistent with APA guidelines.

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Multinational Corporations Case Study Grading Guide MGT/448 Version 9 Global Business Strategies Copyright Copyright © 2017 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Multinational Corporations Case Study Grading Guide MGT/448 Version 9 Edited in accordance with University of Phoenix® editorial standards and practices. 2 Multinational Corporations Case Study Grading Guide MGT/448 Version 9 Individual Assignment: Multinational Corporations Case Study Purpose of Assignment At times, multinational corporations encounter in-country issues that if not properly addressed, could place the viability of the company at risk. Thus, it is important to promptly recognize and understand these threats so management can employ an effective solution to the problem. An in-depth analysis of this assignment will provide students with a good understanding of the potential issues involved. Grading Guide Content Met Partially Met Not Met Total Available Total Earned 7 #/7 Partially Met Not Met Comments: Selected one of the following cases from the textbook: • Starbucks Wins Key Trademark Case in China (Ch. 2, p. 56) • Ethical Issues at Apple (Ch. 5, p. 132) • Corruption At Daimler (Ch. 5, p. 136) Analyzed the legal, cultural, and ethical challenges encountered by the global business case the student selected. Determined the various roles that host governments played in the particular global business operation the student selected. Summarized the operational challenges that faced global managers as illustrated in the student’s selected case. The analysis is a minimum 700 words in length. Writing Guidelines Organization The tone is appropriate to the content and assignment. The introduction provides a sufficient background on the topic and previews major points. Paragraph transitions are present, logical, and maintain the flow throughout the paper. Met Comments: 3 Multinational Corporations Case Study Grading Guide MGT/448 Version 9 The conclusion is logical, flows from the body of the paper, and reviews the major points. Mechanics The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Total Available Total Earned 3 #/3 10 #/10 4 ...
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Final Answer

Attached.

Running head: MULTINATIONAL CASE STUDY

Multi-national Case Study
Student’s Name
Institutional Affiliation

MULTINATIONAL CASE STUDY

2
Multi-national Case Study

Starbucks is an American company that was founded in Washington in the year 1971. It
has its outlets in 23,768 locations worldwide. It mainly offers coffee beverages, baked goods,
sandwiches, and smoothies tea. This paper attempts to explain cultural, legal and ethical
challenges that Starbucks is facing. It also evaluates roles that host government plays in
Starbucks. Finally, it provides a summary of challenges which managers a Starbucks faced
during a case in China.
In analyzing the cultural ethical and legal challenges at Starbucks, the PESTLE analysis
could be used partly. The cultural and ethical challenges facing the company, in this case, are
similar to the social factors. All the problems discussed below are brought by economic
recession which affects the micro economic environment where Starbucks operation is based.
With this occurring, the consumers are opting for slightly lower prices.
The major legal factor is law abidance which restricts some of the company’s operations.
In every move the company ...

shellyt (18212)
UCLA

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