Netflix has emerged as one of the most disruptive and successful on-demand video and media service providers over the last decade. Started as a mail-order DVD company in 1997, Netflix has succeeded by changing its strategies to keep pace with changing technologies. By 2015, Netflix had acquired a 52 percent share of all U.S. broadband homes and, in the process, put the behemoth brick-and-mortar retailer Blockbuster out of business. Netflix uses a dual strategy of outstanding content and a powerful subscription model to succeed. At first, content came solely from movie and television production companies, including syndicated re-runs. However, in 2013, Netflix debuted its first original series, House of Cards, to great fanfare. It has continued to produce winners, including Orange is the New Black, Narcos, Making a Murderer, and most recently new episodes of Gilmore Girls. The company has also brought back award-winning shows, such as Full House. This content strategy keeps current customers engaged, as reflected in the fact that the average subscriber streams content for 2 hours a day—up 18 minutes over the prior year. It also continuously attracts new users to the platform. Netflix acquires customers by offering a free one-month trial that can be canceled at any time. This strategy has zero cost to the company given the trial only utilizes Netflix’s existing portfolio of offerings.For current customers, Netflix uses four strategies to improve the value it offers and the value the company is able to extract from them. First, the low monthly subscription rate of $9.99 makes membership an affordable luxury for many customers. Of course, most people don’t just sign up for one month. The average person is an estimated Netflix subscriber for 25 months, creating a recurring source of revenue. Second, its “Watch Anywhere” option allows customers to watch shows on any device and even download them to use on computers or tablets, making it easier to watch Netflix on the go—thereby extending viewing opportunities to out-of-home, non-Wi-Fi settings. Third, Netflix tracks customer engagement and uses this information to recommend new content to users based on their past viewing behaviors. This impacts customer retention of which Netflix has the lowest churn rate in the on-demand video sector. In 2015, just 5 percent of U.S. broadband homes canceled their Netflix accounts. This also includes customers who left after the end of a trial period so it is not a pure CLV calculation, which would not count customers until they had made a more formal commitment. Such a high retention rate offers a strong indicator of long-term cash flows for the company.Finally, Netflix uses a tiered pricing plan that allow users to pay for the number of screens on which they want to view content—basic streaming for one screen is $7.99, standard streaming for two screens is $9.99, and premium streaming for four screens is $11.00. The multiple screen options allow people to join together who might not otherwise join individually. Subscribers can also add people to their plans easily by sharing access codes. This allows Netflix to gain access to new customers who might later join on their own. Questions: What actions to you recommend Netflix take to increase its customer lifetime value? How can Netflix improve its prospect lifetime value? What is Netflix’s biggest competitive vulnerability?Sources: “The Customer Lifetime Value Equation: Will it Pay Off for Tech Companies,” Knowledge@Wharton, December 7, 2011, http://knowledge.wharton.upenn.edu/article/the-cus... Jeff Baumgartner, “Netflix Has Lowest Churn Rate among OTT Services: Study,” Multichannel News, April 14, 2016, http://www.multichannel.com/news/content/netflix-h... Jay Somaney “Netflix Sellsiders Say ‘Churn Baby Churn,’” Forbes, April 12, 2016, http://www.forbes.com/sites/jaysomaney/2016/04/12/... Lara O’Reilly, “Netflix is Eating TV’s Dinner,” Business Insider, April 16, 2015, http://www.businessinsider.com/average-daily-netfl... Kissmetrics, “How Netflix Measures Your to Maximize their Revenue & How it Can Help Your Business,” https://blog.kissmetrics.com/how-netflix-measures-...There is the rubric thing•Rubric–Educated, thoughtful response (should include your own thoughts but can bring in some outside material in addition to own thoughts if properly cited; examples are great)–Related to content in chapter (need to discuss how the discussion question or case relates to the chapter contents)–Topic-focused and Readability–Thoughtful responses (need to respond to questions on your own comments; in your responses to other threads, bring something new to the conversation—e.g., examples)And ppt is attached you can take a view

Note: The research writing subject of this assignment is "Parking problems at University of South Florida". please see Team Mission to get an idea.------------------------------------------------------------------------------------------------------------------------------------------------------------------------Team mission: The team chose the name Green and Gold to symbolize their strong and caring relationship for the University of South Florida (USF). As a group we have chosen to discuss and analyze a problem a lot of USF students suffer from, limited parking spaces. It is important that we address this problem because students are required to purchase expensive permits to use USF parking facilities. However, they often find themselves driving around full parking lots looking for an empty slot to park in. This issue causes students to arrive late to classes and sometimes even skip classes because they don’t want to risk being fined for parking in a non-designated student parking. We want to explore some solutions to this problem and one of the solutions we came out with is building parking garages instead of surface parking lots to increase the capacity of parking spaces. We are also exploring the possibility of developing a system or an app that signals empty parking spots to keep people from wandering around and wasting time. One more solution we also came up with is developing some of the empty lands and parks, that are hardly ever used on campus, into parking garages to increase the capacity of parking spots.------------------------------------------------------------------------------------------------------------------------------------------------------------------------Research SummaryResearch in the workplace solves problems. Tasked with a significant problem, you may be asked gather the information necessary to fully understand the issue at hand, solve that problem (or offer potential solutions), prove that your solutions are viable, and/or test your solution(s). Doing this work requires different types of research that go beyond simply querying a library database or using Google. You will often need to speak directly to target populations and audiences, and directly contact resources and experts in different professions and in the community. Local and national journalism may add context and perspective. Professional experts, government agencies, state and local authorities all may be relevant sources, as are individuals in target populations. Essentially, research in the workplace requires you to think critically and creatively aboutThe type of information you need; and The best way to get that information.Your job is to address, explain, and/or solve a problem using the most relevant and applicable methods and resources. If a resource can supply information you need, then it is the right resource for the job.It’s also important when thinking about a problem you're researching to keep in mind that you probably aren’t the first person or organization to deal with this issue. Look at other organizations, groups, or communities negotiating the same or similar issue. Research how those groups describe and deal with the problem. The perspective of experience is invaluable to your work. If your solution closely resembles another organization's, it might mean that's the most effective solution.AssignmentThis project asks your team to do workplace research into a local problem impacting the USF community (which you can define however you like). Your overall goal is to describe the problem in detail using as much information as you can gather from as many different sources as are useful and begin to explore potential solutions. That means you are looking at research gathered by others (e.g., government agencies, non-profit organizations, professional and academic experts), but also you might gather your own data by contacting experts and asking impacted populations for their perspective. You will produce a memo that reports your findings, giving readers a robust understanding of the problem you have researched and some of the possible solutions.This memo should adhere to a professional memo format and will probably run 500 to 1,000 words. There is no particular citation format required, but please be consistent with whichever format you use. Remember that this is a summary. Summarize what you know and how you know it. You will be adding much more detail to this research in the recommendation report itself.How much research is enough? Think about it this way. Your team has a certain amount of time before this memo is due. Within that timeframe, you all have other obligations. How much research can you reasonably do in that time? How much research will help your team in the next project deliverables? That's how much research you should shoot for.