Write an essay of approximately  2 pages (doubled spaced) in length that addresses the following:(1) Describe what you are personally most concerned about relative to air pollution and air quality. Focus on issues that you feel most effect you or your family. For example, if you have very light skin and are outdoors a lot it might be the diminishing ozone layer. If you or your children have asthma it might be air quality issues that effect asthma. It could be air toxics because you are concerned about a potential family history of cancer, smog/ozone because you are a jogger, etc. If you like to fish or eat fish it could be acid rain or mercury from power plants. Those are just some examples,  choose the one you really care about because it is an important issue. AND(2) In Massachusetts or the state where most of you are likely to live in the future, describe the main causes/sources of the air quality issue you have raised and what describe can be done to improve air quality relative to the particular issue you raise. The risks may actually be less/greater than you expect and things may be getting better or worse.There are no right or wrong responses but submittals that demonstrate an understanding of  the issues you raise and are well referenced will receive higher grades. The following site are good potential references but your topic may require additional references:http://www.epa.gov/air/urbanair/6poll.html

Identify the ideal target market for Pepsi (bear in mind, current customer base, buyer behavior,demographics, lifestyle, geographic area, benefit segmentation, and user segmentation.- Provide a specific description of the target market, which should be measurable, accessible,sustainable, differentiable, and actionable.- Include the total marketing budget. This is when the cost of acquisition is not greater than 10%of the product retail price or one month of an annual service.- Estimate the size of the market and estimated penetration percentage- Provide justification for your answersMinimum 1100 words. MUST BE PLAGIARISM FREE!!!

1. In conducting an environmental scanning exercise, the ____ involves operations within the organization. (Points : 1)  task environment  internal environment  social/global environment  natural environment 2. Porter’s five competitive forces (Points : 1)  do not apply to the resort industry since the competition within the industry is unique  is not impacted by social capital or regional resources  focus on experiential service products  are faced by all industries, including resorts 3. In conducting an environmental scanning exercise, the ____ considers the impact of national policies and societal trends. (Points : 1)  task environment  internal environment  social/global environment  natural environment 4. Waikiki initially began as a resort catering to the wealthy. The arrival of ___ changed their focus and it evolved to the resort location it is today. (Points : 1)  Elvis Presley  the Internet  World War II  jet airliner travel 5. Which of the following are objectives in resort operations? (Points : 1)  Making a profit  Developing an attentive and skilled workforce  Becoming a sustainable operation  All of the above 6. In today’s environment, the term “spa” typically signifies a health resort or service. The term is derived from (Points : 1)  the ancient Greek city of Sparta  the Spanish town of Spabadell  the Roman god of health, Spartecles  the town of Spa in Belgium 7. Tourists have greater latitude in their vacation choices due to (Points : 1)  global climate changes  advances in technology  access to the Internet  increasing prosperity and tourism options 8. The Family Life Cycle Theory (Points : 1)  reflects the changing socio-economic circumstances within households  follows a typical nuclear family through its stages of growth and change  is a complex specification of family life  all of the above 9. Resorts combine the elements of _____ which makes them distinctive in the tourism industry. (Points : 1)  superior lodging and dining facilities  recreation attractions to draw guests and activities to occupy them  recreation attractions to draw guests and superior lodging facilities  activities to occupy guests and superior dining facilities 10. The resort industry’s future involves (Points : 1)  a collaboration between business and government  a prediction of future guests’ desires and what the environment and society will permit  an analysis of past guest activity and spending  an understanding of the demographics of the resort’s primary guests