Description
Please answer the following questions:
What are some of the advantages and disadvantages associated with a firm's expansion into international markets? Talking Rain, the parent company (headquartered in Washington state) of Sparking Ice (a flavored carbonated water which is one of your instructor's favorite beverages -- he's drinking Kiwi Strawberry at the moment), has expanded into the UK, Canada, Mexico, and Australia. Assess whether they should continue to expand into Europe, given the advantages and disadvantages you've identified.
Explain the concept of "competitive dynamics" as it relates to entrepreneurial strategy. Briefly discuss the implications for Salsarita's Fresh Mexican Grill, which will be opening its restaurant in a city here. (The company currently has about 100 locations in 19 states [including one in Owensboro], and was founded in Charlotte NC 17 years ago.)
Explanation & Answer
Attached.
What are some of the advantages and disadvantages associated with a firm's expansion into
international markets?
Advantages
There are three main basic benefits a firm can harvest during expansion into international
markets. They include; increased market size, economies of scales, and advantages of l...
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