Writing
Ashford University Beer Industry Forecasting Paper

ashford university

Question Description

Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact the industry that you have selected and the successful marketing of a company’s product. Evaluate the factors you perceive to be the biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over the next five years.

Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.

Final Answer

Attached.

Running Head: INDUSTRY FORECASTING

1

Industry Forecasting
Name
Tutor
Course
Date

INDUSTRY FORECASTING

2

The increasing saturation of the traditionally flourishing beer markets such as North
America and Europe has facilitated the consolidation of the industry. It is notable that primary
brewers have sought growth through the adoption of the strategic mergers and acquisition
strategies. The strategy has reorganized the industry and also strengthened the market conditions
of the industry’s largest brewers. Similarly, the expansion into the major emerging markets has
since been a strategic priority for the leading organizations that are now in stiff competition for
the market share in different essential regions of the universe. However, these companies’
desires to go international and expand their market share have been compromised by various
macro environmental factors including the political, economic, social and cultural issues,
environment and legal factors. Hence, the paper will concentrate on conducting the PESTEL
analysis in the beer industry and how these factors affect the performance and productivity of
firms operating in the beer industry. Nonetheless, the paper will also evaluate the factors which
are considered to be having the greatest strengths and weaknesses as well as describe some of the
opportunities which may exist for growth and c...

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Cornell University

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