OCC Distributed Database Fundamental Question

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zonqyr1979

Computer Science

Oakland Community College

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Comparative Analysis – BI | Data Approaches In this assignment, you will complete a comparative analysis on the topics covered for week 9 – distributed database fundamentals; business intelligence (BI); data warehouses; big data; cloud-based technologies. You will assess which approaches you will use in the given scenarios. You will then compare the different approaches against one another. Approaches (see Lecture 1 and Lecture 2 for more details) to utilize in this assignment:      Distributed database fundamentals Business intelligence (BI) Data warehouses Big data Cloud-based database technologies Scenario 1 Company name: Whitworth Health Insurance Company profile: Whitworth Health provides healthcare insurance to residents of the state of Michigan. Whitworth Health is based in Farmington Hills, Michigan. Whitworth Health has 1000 employees that are spread across multiple disciplines – sales; marketing; human resources; underwriting; accounting; logistics; and information technology. Whitworth Scenario details: Darlene Hughes is the Chief Executive Officer (CEO). She would like to see how Whitworth Health is able to increase the number of new customers. Darlene would like to see what approaches can be used to draw from data that Whitworth Health gathers through customer surveys. Whitworth Health also gathers additional information from the gathering of data from customer sentiment (online reviews) of social media posts. Health Insurance Assignment Steps 1) Pick 2 of the approaches (listed above) that you will use for this scenario. List these out. 2) Explain how each of the two approaches will individually be utilized to increase the number of new customers. (1 paragraph each) 3) Compare the two approaches against each other and explain how they will be able to utilize customer survey and customer sentiment data to help in achieving the increase in new customer acquisition (3 paragraphs). Scenario 2 Company name: Northwest University Company profile: Northwest University provides bachelors and master’s degree programs. Northwest University is based in Seattle, Washington. Northwest University has 250 employees that are spread across multiple disciplines – advising; accounting; marketing; academic departments; online learning; and information technology. Scenario details: Julien Moreno is the Chief Marketing Officer (CMO). He would like to see how Northwest University is able to increase the number of new students. Juan would like to see what approaches can be used to draw from data that Northwest University gathers through student and alumni surveys. Northwest University also gathers additional information from the gathering of data from customer sentiment (online reviews) of social media posts and college rating surveys. Assignment Steps 1) Pick 2 of the approaches (listed above) that you will use for this scenario. List these out. (You have to pick 2 different approaches that differ from Scenario 1) 2) Explain how each of the two approaches will individually be utilized to increase the number of new customers. (1 paragraph each) 3) Compare the two approaches against each other and explain how they will be able to utilize customer survey and customer sentiment data to help in achieving the increase in new customer acquisition (3 paragraphs). Submit a file named Assignment_9.docx.
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Running Head: COMPARATIVE ANALYSIS PAPER

1

Comparative Analysis Paper
Name
Date
Institution
Scenario 1
1) Pick 2 of the approaches (listed above) that you will use for this scenario. List these out.
2) Explain how each of the two approaches will individually be utilized to increase the number of new
customers. (1 paragraph each)
Business intelligence method can assist organizations with significant data assets which can be utilized
to accomplish business objectives by taking vital choices. Different client connection as a voice call, visit
support, email backing can be investigated and estimated by BI devices to comprehend client
inclinations, buying propensity, market pattern and so forth At last, this multitude of data can be utilized
to increment transformation proportion. Organizations can utilize this data to settle on essential
choices, advance functional effectiveness and improve usefulness.
https://www.analyticsinsight.net/five-ways-business-intelligence-can-help-you-improve-customerservice/
A data warehouse is a framework that stores data from an organization's functional databases as well as
outer sources. Data warehousing works on the speed and productivity of getting to various data
separates and settles on it simpler for corporate decision-makers that will direct the business and
promoting techniques that set them from their rivals. Data warehouse stages permit business pioneers
to rapidly get to their organization's chronicled exercises and assess drives that have been fruitful - or
ineffective - previously. This permits managers to observe where they can change their procedure to
diminish costs, augment effectiveness and increment deals to work on their main concern.
https://chartio.com/learn/business-intelligence/how-to-use-data-warehouses-in-business-intelligence/
3) Compare the two approa...

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