Description
You will be developing the components of your Final Business Plan. Be sure to choose your business carefully, as you will not be able to switch later in the course. Submit the following section of your business plan:
Company Description:
What business will you be in? What will you do? Describe in a 2-3 page APA formatted paper each of the following elements:
- Mission Statement
- Company Goals and Objectives
- Business Philosophy
- Legal form of ownership
Be sure to include at least one scholarly reference in your paper (References must be in APA style)
Explanation & Answer
Attached.
Running head: ALPHA RESORT BUSINESS PLAN
Alpha Resort Business Plan
Institution Affiliation
Date
1
ALPHA RESORT BUSINESS PLAN
2
Business Description
Alpha resort will be a moderately affordable resort that will be dedicated to offering
quality service and products that exceed customers’ expectations. The resort which will be
located in Chennai will offer one of the best holiday destinations for families and other holiday
makers. According to Mok, Sparks, and Kadampully (2013), the hospitality industry is and
continues to be the fastest growing sector of the economy around the globe and there is need to
carefully develop a clear strategic direction and plans to build a successful business empire.
The choice of the location is ideal as Chennai is located in the Bay of Bengal the home of
Fort St. George Museum builds in1644 (Arabindoo, 2011). The museum is a major attraction
showcasing the history of th...
