Description
*THE ORGANIZATION THAT YOU'RE PROPOSING IS BLOCKBUSTER*
Write a 500-word business proposal to the organization's Board of Directors to revitalize the organization through some well thought out innovative strategies. Your proposal should include the following:
- Analysis of the missed opportunities for innovation which have negatively impacted the organization.
- Description of innovation measurement and reward systems for existing employees.
- A process for creative problem solving.
Explanation & Answer
Attached.
Running head: INNOVATION/ENTREPRENEURIAL CHANGE
Innovation/entrepreneurial change
Institution Affiliated
Date
1
INNOVATION/ENTREPRENEURIAL CHANGE
2
Missed opportunities
Blockbuster is perhaps one of the biggest ironies when it comes to innovation. How could
such a huge brand fail to recognize innovative opportunities when presented with one?
Throughout its life, the company had never been liked. It had never been a favorite. There were
always complaints that the store stocked the crappiest selection, poor services with long queues,
constantly running out of stock and charging late fees. By 2000 Blockbuster sat at the top of the
film industry despite all its inefficiencies. It was around this time that Reed Hastings, Netflix
founder, offered Blockbuster a deal at the partnership. The idea was that Blockbuster would
promote Netflix in its stores while the latter did so with Blockbu...
