SNHU Marketing IKEA Visual Merchandising Plan

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Funzvxnjvy

Business Finance

Southern New Hampshire University

Description

final project for this course is the creation of a visual merchandising plan for a major retail store. The plan will include a description of the visual strategies the retailer is currently using, the development of a new visual merchandising process based upon a specific theme, the development of a visual display incorporating the principles of design, the development of point-of-purchase and store signage materials, and the development of an advertisement and special event material. 

Explanation & Answer:
2 pages
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Explanation & Answer

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OUTLINE

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Outline

Student's Name
Institutional Affiliation
Instructor's Name
Course
Date

OUTLINE

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Outline

I.

Introduction
a. Title: Milestone 1: Visual Merchandising- IKEA

II.

Background (CO1) – Milestone One
a. This section discussed IKEA as a global retail store that can benefit from a visual
merchandising plan.
b. The first paragraph provides a brief overview of visual merchandising and its benefits
to retail compnies with a special emphasis on IKEA and its operations.
c. The second and third paragraphs identified competition from e-commerce companies,
IKEA’s declining revenues, and the need for brand identity as reasons why IKEA
needs a visual merchandising plan

III.

Conclusion

IV.

References


MILESTONE 1: VISUAL MERCHANDISING- IKEA

Milestone 1: Visual Merchandising- IKEA

Student's Name
Institutional Affiliation
Instructor's Name
Course
Date

1

MILESTONE 1: VISUAL MERCHANDISING- IKEA

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Milestone 1: Visual Merchandising- IKEA
A. Background (CO1) – Milestone One
Visual branding is increasingly becoming a...

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