Description
final project for this course is the creation of a visual merchandising plan for a major retail store. The plan will include a description of the visual strategies the retailer is currently using, the development of a new visual merchandising process based upon a specific theme, the development of a visual display incorporating the principles of design, the development of point-of-purchase and store signage materials, and the development of an advertisement and special event material.
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
OUTLINE
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Outline
Student's Name
Institutional Affiliation
Instructor's Name
Course
Date
OUTLINE
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Outline
I.
Introduction
a. Title: Milestone 1: Visual Merchandising- IKEA
II.
Background (CO1) – Milestone One
a. This section discussed IKEA as a global retail store that can benefit from a visual
merchandising plan.
b. The first paragraph provides a brief overview of visual merchandising and its benefits
to retail compnies with a special emphasis on IKEA and its operations.
c. The second and third paragraphs identified competition from e-commerce companies,
IKEA’s declining revenues, and the need for brand identity as reasons why IKEA
needs a visual merchandising plan
III.
Conclusion
IV.
References
MILESTONE 1: VISUAL MERCHANDISING- IKEA
Milestone 1: Visual Merchandising- IKEA
Student's Name
Institutional Affiliation
Instructor's Name
Course
Date
1
MILESTONE 1: VISUAL MERCHANDISING- IKEA
2
Milestone 1: Visual Merchandising- IKEA
A. Background (CO1) – Milestone One
Visual branding is increasingly becoming a...