Simulation Case Study: Phoenix Boutique Hotel Group, business and finance homework help

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timer Asked: Aug 7th, 2017
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Question Description

Review "Simulation Case Study: Phoenix Boutique Hotel Group" for this topic's case study, in which you provide guidance to Phoenix Boutique Hotel Group (PBHG) founder Bree Bristowe.

In addition to creating a simulation model, prepare a 500-750-word recommendation for Bristowe's best course of action. Explain your model and the rationale for your recommendations.

Use an Excel spreadsheet file for the calculations and explanations. Cells should contain the formulas (i.e., if a formula was used to calculate the entry in that cell). Students are highly encouraged to use the "Simulation Case Study: Phoenix Boutique Hotel Group Template" Excel resource to complete this assignment.

Mac users can use StatPlus:mac LE, free of charge, from AnalystSoft.

Prepare the assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

____________________________________________________________________________________________________________________

Simulation Case Study: Phoenix Boutique Hotel Group

1
Unsatisfactory
0.00%

2
Less than Satisfactory
74.00%

3
Satisfactory
79.00%

4
Good
87.00%

5
Excellent
100.00%

70.0 %Content

10.0 %Simulation Model

The simulation model is highly inaccurate, unable to be understood in its format, or omitted.

The simulation model is incomplete or unreasonable for the task.

The simulation model is reasonable for the task.

The simulation model is appropriate for the task.

The simulation model is clear and purposefully chosen for the task.

20.0 %Explanation of the Simulation Model

The explanation of the simulation model is incomprehensible or omitted.

The explanation of the simulation model is irrelevant or illogical.

The explanation of the simulation model is understandable and adequate.

The explanation of the simulation model is clear and logical.

The explanation of the simulation model is substantial and thoughtful.

20.0 %Recommendations for the Best Course of Action

The recommendations for the best course of action are incomprehensible or omitted.

The recommendations for the best course of action are irrelevant or illogical.

The recommendations for the best course of action are understandable and reasonable.

The recommendations for the best course of action are clear and sound.

The recommendations for the best course of action are thorough and thoughtful.

20.0 %Rationale

The rationale is incomprehensible or omitted.

The rationale ineffectively justifies the recommendations for the best course of action with weak support.

The rationale broadly justifies the recommendations for the best course of action with relevant support.

The rationale clearly justifies the recommendations for the best course of action with logical support.

The rationale directly justifies the recommendations for the best course of action with compelling support.

20.0 %Organization and Effectiveness

7.0 %Thesis Development and Purpose

Paper lacks any discernible overall purpose or organizing claim.

Thesis is insufficiently developed or vague. Purpose is not clear.

Thesis is apparent and appropriate to purpose.

Thesis is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose.

Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.

8.0 %Argument Logic and Construction

Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.

Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.

Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis.

Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.

Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.

Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.

Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.

Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.

Writer is clearly in command of standard, written, academic English.

10.0 %Format

5.0 %Paper Format (use of appropriate style for the major and assignment)

Template is not used appropriately or documentation format is rarely followed correctly.

Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.

Appropriate template is used. Formatting is correct, although some minor errors may be present.

Appropriate template is fully used. There are virtually no errors in formatting style.

All format elements are correct.

5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)

Sources are not documented.

Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.

Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.

Sources are documented, as appropriate to assignment and style, and format is mostly correct.

Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

100 %Total Weightage

Simulation Case Study: Phoenix Boutique Hotel Group Phoenix Boutique Hotel Group (PBHG) was founded in 2007 by Bree Bristowe. Having worked for several luxury resorts, Bristowe decided to pursue her dream of owning and operating a boutique hotel. Her hotel, which she called PHX, was located in an area that included several high-end resorts and business hotels. PHX filled a niche market for “modern travelers looking for excellent service and contemporary design without the frills.” Since opening PHX, Bristowe has invested, purchased, or renovated three other small hotels in the Phoenix metropolitan area: Canyon Inn PHX, PHX B&B, and The PHX Bungalows. One of the customer service enhancements Bristowe has implemented is a centralized, toll-free reservation system. Although many customers book specific hotels online, the phone reservation system enables PBHG to find the best reservation match at all properties. It has been an excellent option for those customers who have preferences regarding the type of room, amenity options, and the best price across the four hotel locations. Currently, three agents are on staff for the 6 a.m. to 2 p.m. call shift. The time between calls during this shift is represented in Table 1. The time to process reservation requests during this shift is in Table 2. Table 1: Incoming Call Distribution Time Between Calls (Minutes) 1 2 3 4 5 6 Probability 0.13 0.23 0.27 0.19 0.15 0.09 Table 2: Service Time Distribution Time to Process Customer Inquiries (Minutes) 1 2 3 4 5 6 7 Probability 0.19 0.17 0.16 0.15 0.11 0.08 0.03 © 2017. Grand Canyon University. All Rights Reserved. Bristowe wants to ensure customers are not on hold for longer than 2 minutes. She is debating hiring additional staff for this shift based on the available data. Additionally, Bristowe and PBHG will soon be featured in a national travel magazine with a circulation of over a million subscriptions. Bristowe is worried that the current operators may not be able to handle the increase in reservations. The projected increase for call distribution is represented in Table 3. Table 3: Incoming Call Distribution Time Between Calls (Minutes) 1 2 3 4 5 6 Probability 0.26 0.27 0.24 0.14 0.11 0.06 Bristowe has asked for your advice in evaluating the current phone reservation system. Create a simulation model to investigate her concerns. Make recommendations about the reservation agents. 2
Arrival Interval Distribution Random Number Lower Limit Probability 0,13 0 0,23 11 0,27 32 0,19 54 0,15 74 0,09 90 Service Time Distribution Random Number Lower Limit Probability 0,19 0 0,17 20 0,16 39 0,15 57 0,11 74 0,08 87 0,03 97 Customer Number 1 2 3 4 5 6 7 8 9 10 11 12 Random Number 100 91 69 94 44 56 52 44 12 30 80 21 Range Upper Limit Arrival Gap Minute 10 31 53 73 89 99 1 2 3 4 5 6 Range Upper Limit Service Time (minutes) 19 38 56 73 86 96 99 1 2 3 4 5 6 7 Arrival Gap Random Number 1 6 60 86 97 80 55 51 40 58 73 94 Service Time Arrive Time Summary for This Trial Run max 13 14 15 84 76 78 50 67 12 Service Start Service End Time in System Summary for This Trial Run Average: maximums Time on Hold Time Server Idle Percent Utilization

Tutor Answer

Selenica
School: UT Austin

Hi there!Attached is the complete solution in an Excel file. Also included is a Word document that contains the second half of the assignment, in which a formal recommendation is made based upon the results of the simulation.Thanks again, and please feel free to let me know if you have any questions :)Selenica

Formal Recommendation to Ms. Bristowe
Simulations are useful tools in analyzing potential scenarios. Prior to addressing the simulation
constructed for Phoenix Boutique Hotel Group, it is worth taking the time to explain the necessity of
such a simulation as well as the concrete facts. First, there is the matter of the arrival and service rates.
The arrival rate is 3.45, and the service rate 2.85. If the arrival rate exceeds the service rate, it follows
that clients are arriving faster than they are being processed. The conclusion to be drawn is that a line is
forming, and potential clients are arriving faster than they are being removed from the line.
As people in general dislike the probability of waiting in line, potential business may be lost to
PBHG’s competitors. Another factor to consider is the rating and review system that is now ubiquitous in
the digital age; people are prone to leaving negative reviews if they perceive the service they received as
inefficient. The current system has worker...

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Anonymous
Excellent job

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