4b- original and complete please

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.      Why do marketing researchers use objective, rather than subjective, measures of social class?

Oct 19th, 2017

The trouble with such a subjective measure is that some people say they are in a social class that differs from what objective criteria might indicate they are in. This problem leads most sociologists to favor objective measures of social class when they study stratification in American society.

Reference:

http://www.peoi.org/Courses/Coursesen/socfwk/contents/frame8c.html


Mar 8th, 2015

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