Strategic Analysis Paper

Question Description

  • Please choose one of these ten business case studies:

A Sweet Breakfast Memory That Connects With the Wrong Market

Seeking Even Faster Growth, an E-Commerce Company Stumbles

A Business Owner Seeks an Alternative to Seven-Day Workweeks

A Business Owner Who Backed Off Tries to Step Back In

A Wholesaler Finds Himself in Competition With Retail Clients

Meeting the Demand for Quirky Objects

Helping One Big Client, but Wanting to Spread Out

Can Chasing Small Customers Lead to Larger Profits

Irrational Design, a San Francisco Start-Up, Tries to Fly Solo

Looking to Expand, but Fearing It, Too

  • Write a summary of the case study that is about one page. Research and describe at least 3 technologies that could be used to support or enhance the business in the case study. Your paper should include at least 3 references from peer-reviewed journals associated with how other companies are using the 3 technologies you are recommending. Your paper should be in APA format and at least 3 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page. You will use this paper as part of your IS strategy for week 7. The technologies you choose will be part of the return on investment analysis for this week's discussion board.
  • Make sure on your references page you include a reference with the URL (weblink) to the case study you chose, in addition to at least 3 references from peer-reviewed journals.

Please watch Creating Winning IT Strategies video, which describes how to create an IT strategy. Because the PowerPoint slides in the video are a little hard to read, a copy of the slides is attached here: Gartner-IT Strategy.pptx

In developing your recommendations for the case study this week, please refer to the resources from previous weeks. A list of all the videos and other resources can be found under the Strategy Resources link on the main menu in this Blackboard course. You can reference these resources in your paper, but you must also reference at least 3 peer-reviewed articles.

The rubric for this assignment can be viewed when clicking on the assignment link.

Final Answer

Hello, Here is your paper. Kindly check and notify me of any issue. I am always ready to make corrections

Strategic Analysis Paper Outline
Can Chasing Small Customers Lead to Larger Profits?
The challenge
The options
The decision
What other say
Suggested way forward
o Diversification
o Production Speed
o Economy and Pricing


Strategic Analysis Paper
Student’s Name
Institutional Affiliation


Can Chasing Small Customers Lead to Larger Profits?
This article presents a case of Darren Robbins and his partner who created a company
named Big D a Custom Screen Printing in 2007, with a starting capital of $225,000 (Gardella,
2007). The Texas based company specializes in printing T-shirts. In the first year, they recorded
sales of $325,000 and a small loss (Gardella, 2007). However, there are issues that have been
affecting the company especially when it comes to sales and profitability. The partners are
undecided on whether to take large or small orders only or both.
Mr. Robbins who often ran the shop wanted big account only, thus turned away small
orders. However, the shop would sit idle when these large orders were not there. What reasons
did they give for taking large orders only? First, Mr. Robbins wanted to stay awake all night and
big orders would do so. Secondly, his partner felt that Mr. Robbins could not meet deadlines for
large orders if he took smaller ones (Gardella, 2007). Thirdly, Mr. Robbins said he was used to
demanding customers with shorter deadlines. Thus, he charged more per T-shirt for the smaller
Big D was to use its contacts to get large order since large orders offered a price break on
large quantity T-shirts. At the same time, many small orders knocked at their door and Mr.
Robbins wondered whether it was right to turn them away(Gardella, 2007). However, his partner
though big orders was crucial for the profit of the company. His partner thoug...

WakiliKioko (791)
University of Virginia

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