Activity 1: Vision Care Surgery Center Report, marketing homework help

User Generated

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Business Finance

Ashworth College

Description

You are in a marketing position for a vision care and surgery provider that specializes in Lasik eye surgery.Your boss has asked you to write a report to him explaining the most favorable marketing mix for an upcoming revision of the company’s strategic marketing plan.He wants to see details about the product, place, promotion, and price.Your boss wants you to be creative and to do some background research before you write the report.

You will need to research Lasik eye surgery to familiarize yourself with the service and how you can best satisfy the requirement for the report.Begin by telling your boss how you can favorably impact the new strategic marketing plan with your input.Then address your recommendations by discussing the details concerning the marketing mix: product, place, promotion, and price.Further, you must address the modern marketing management 4Ps: people, processes, programs, and performance.

Your Activity responses should be both grammatically and mechanically correct and formatted in the same fashion as the Activity itself.If there is a Part A, your response should identify a Part A, etc.In addition, you must appropriately cite all resources used in your response and document them in a bibliography using APA style.(100 points) (A 4-page response is required.)

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Explanation & Answer

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Running Head: LASIK MARKETING MIX

1

Lasik Marketing Mix
Name
Institution
Date

2
LASIK MARKETING MIX
Introduction
Laser corneal surgery is a lucrative business that recently influenced a greatly competitive
industry (Garg et al., 2013). The organization needs to capitalize on the growing demand for eye
surgery through its Lasik program. Thus, the paper provides a marketing mix that would enhance
the accessibility of a timely and quality service to maximize the utility of money for marketing
efforts and ultimately support the growth of the organization into a multidimensional institution.
The factors include the traditional 4Ps, that is, product, price, place, and promotion, and the modern
marketing management 4Ps, which are people, processes, programs, and performance.
Product
The primary service for marketing is the Lasik medical procedure. A meta-analysis of
recent studies regarding the vision correction procedure indicates that, through the measurements
of visual acuity and refractive results, and customer satisfaction, Lasik surgery has been improving
(Sandoval, et al., 2016). The research team, consisting of individuals from refractive surgery
centers in the United States and Germany, analyzed the findings of 97 Lasik investigations
provided between 2008 and 2015, leading to the evaluation of close to 68,000 eyes, which had
undergone the procedure. After pooling data from the findings, the researchers concluded that the
outcomes of the surgery were better than the reports of earlier laser refractive surgery devices
regarding the safety and effectiveness of the same. The results provide a unique selling proposition
and thus enhance the expansion of the market for the service through the education and motivation
of prospective customers in their regard. Moreove...


Anonymous
I was having a hard time with this subject, and this was a great help.

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