BUS 101 Orange Coast College Adidas Social Media Audit and Competitor Analysis

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Business Finance

BUS 101

Orange Coast College

BUS

Description

Identify a business or brand (your own or an existing business) and follow instructions below using the following attached file - > Chapter 4 Discussion File

1 - Slide 1 - Conduct a Self Audit

Select 2 social media platforms (noted in first attached slide) and answer questions associated with selected platforms for the business you identified.

2 - Slide 2 - Competitor Analysis

Select a competitor business (a competitor to the business you identified above) and review categories in second slide (also noted below). Gather information related to categories noted from the competitor business and answer questions below.

Include information from the competitor you selected from the categories highlighted below (Noted in second slide)

Site/Competitor (Business)/Link to Profile/Profile Name or Image/# of Friends or Followers/Date of Last Activity/Frequency of Posts/# of Sponsored Posts/Notes on Likes, Comments, Shares/#Followers/Amount of Engagement/# of Influencers/# of Mentions/Branded Content/Calls to Action/Branded Content/Followers/Blog or Owned Channel/Content Type Notes

Questions for competitor analysis.

  • What type of posts does the competitor make?
  • Who are their fans and followers? How do fans and followers respond to the brand’s social activity?
    • What are the differences you noticed between the two businesses?
  • Unformatted Attachment Preview

    8:34 1 -)) Discussion Details < Back BUS101-42027 (ONL) Social Media for Business Ivy Luong IL Mar 2, 2022 at 10:00 AM 1. Conduct a self-audit Facebook: Stylenanda • how many like do we have? o They have about 550k likes How often do we post? o They post almost every day Does our Facebook link to our website? o Yes, their Facebook is linked to their website Do we respond to comments? o There are no comments on posts What do the comments on our page and photos typically say? • There are typically no comments on the post Instagram: • How many followers do we have? o They have about 1.7M • Who do we follow? • They follow their other official accounts and models that help with adverting the product's Do we respond to comments? o No, unless there is an issue • Does our profile link to our website o Yes, there is a link to their website on their profile • What kind of hashtags do we use? o They use their own hashtag 2. Competitor Analysis • Competitor o Topshop • Link to profile o https://www.instagram.com/topshop/ o https://www.facebook.com/Topshop- 227518370711659 • Profile name o Topshop on Instagram and Facebook Numbers of Followers o have about 11.1M on Instagram o Have about 4M on Facebook . Eroarency of Doc+ < Previous Next → 3 Dashboard Calendar To Do Notifications Inbox
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    Explanation & Answer

    Please view explanation and answer below.

    Adidas’ Social Media Audit
    and Competitor Analysis

    March 10, 2022

    Adidas’ Social Media Audit
    Social Media Platform: Facebook
    How many likes do we have?

    As of March 10, 2022, a total of 39,746,601
    people liked Adidas’ Facebook page.
    How often do we post?
    On average, Adidas posts one to two posts a
    day.
    What is our push/pull mix?
    Adidas transitioned from push to pull. The
    organization amend it by introducing new
    marketing guidelines on creating desire
    attached with emotional, and brandencouraging campaigns as their priority
    What types of media do we use?
    Adidas remains to use other types of media but
    in social media platforms using the internet as
    its main marketing media, it utilizes internet
    advertisements such as websites, ad buttons, ad
    banners, sponsorships, classified ads, and
    emails.
    Does our Facebook link to our Website?
    Its Facebook page was linked through their
    company website
    Do we have an updated cover and profile?
    The cover photo of the page was updated last
    October 8, 2021, while the profile picture was
    recently updated on February 22, 2022.
    Do we respond to comments?
    Adidas does not respond to comments from its
    Facebook followers.
    Do we have a rating? What is it?
    It has a connected account that is aligned with
    its product and services rating a 2.2 out of 5.
    What is our social media voice?
    Adidas’ social media falls under aspirational
    but approachable.
    What do the comments on our page and photos Since most of the posts on the page were
    typically say?
    promotions, products, and services most of the
    comments were mentions and tags. Also,
    followers utilize emojis t...


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