Description
Identify a business or brand (your own or an existing business) and follow instructions below using the following attached file - > Chapter 4 Discussion File
1 - Slide 1 - Conduct a Self Audit
Select 2 social media platforms (noted in first attached slide) and answer questions associated with selected platforms for the business you identified.
2 - Slide 2 - Competitor Analysis
Select a competitor business (a competitor to the business you identified above) and review categories in second slide (also noted below). Gather information related to categories noted from the competitor business and answer questions below.
Include information from the competitor you selected from the categories highlighted below (Noted in second slide)
Site/Competitor (Business)/Link to Profile/Profile Name or Image/# of Friends or Followers/Date of Last Activity/Frequency of Posts/# of Sponsored Posts/Notes on Likes, Comments, Shares/#Followers/Amount of Engagement/# of Influencers/# of Mentions/Branded Content/Calls to Action/Branded Content/Followers/Blog or Owned Channel/Content Type Notes
Questions for competitor analysis.
- What are the differences you noticed between the two businesses?
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Explanation & Answer
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Adidas’ Social Media Audit
and Competitor Analysis
March 10, 2022
Adidas’ Social Media Audit
Social Media Platform: Facebook
How many likes do we have?
As of March 10, 2022, a total of 39,746,601
people liked Adidas’ Facebook page.
How often do we post?
On average, Adidas posts one to two posts a
day.
What is our push/pull mix?
Adidas transitioned from push to pull. The
organization amend it by introducing new
marketing guidelines on creating desire
attached with emotional, and brandencouraging campaigns as their priority
What types of media do we use?
Adidas remains to use other types of media but
in social media platforms using the internet as
its main marketing media, it utilizes internet
advertisements such as websites, ad buttons, ad
banners, sponsorships, classified ads, and
emails.
Does our Facebook link to our Website?
Its Facebook page was linked through their
company website
Do we have an updated cover and profile?
The cover photo of the page was updated last
October 8, 2021, while the profile picture was
recently updated on February 22, 2022.
Do we respond to comments?
Adidas does not respond to comments from its
Facebook followers.
Do we have a rating? What is it?
It has a connected account that is aligned with
its product and services rating a 2.2 out of 5.
What is our social media voice?
Adidas’ social media falls under aspirational
but approachable.
What do the comments on our page and photos Since most of the posts on the page were
typically say?
promotions, products, and services most of the
comments were mentions and tags. Also,
followers utilize emojis t...