writing to business industry

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onf2014

Writing

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I need to write this : here the explanation of the assignment :

New Release Assignment Sheet.docx 

and here a sample of it :

Sample new release(2).pdf  

and here my focus group which is on Pinterest and here is back ground about what I did and my notable finding in this doc:

2015030819161920150307010932pinterest__autosaved___1_.docx 

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TO: FROM: SUBJECT: DATE: Proximity Media Teams Paul Miers News Release March 2, 2015 Each member of your team will write a news release (1-2 pp.) announcing results from Proximity's spring 2015 focus group sessions. The release can use material from any Proximity spring focus group session. You will work with your team in class to develop ideas and material for each member’s news release. Schedule for drafts and final copy • • • Post your focus group report findings on your section’s focus group rationale Google Doc before our next class. Post a draft of your release on Blackboard before the start of your class on Monday, March 9 or Tuesday, March 10. Submit final copy by the end of the day on Sunday, March 22. Rationale for news release “A news release (also called a press release) is a written communication directed at the media, financial community, trade and industry analysts, investors and consumers to announce a product, partnership, acquisition, event, personnel announcement, or other newsworthy item. Editors, reporters, and journalists depend on news releases to alert them to unique products, trends and changes in the business landscape. If the journalist or analyst finds the announcement of value they may contact the company for more details and/or an interview. This contact may result in the company being mentioned in an article or broadcast. Even if a news release does not result in media pick-up, the content can still generate significant consumer interest.” (from PR Newswire) News release format Your news release should contain the following elements: • • • • • • • • a main headline; a summary paragraph; a lead paragraph with a basic news summary; a social media trend topic with heading; a business implication topic with heading. quotes from a Proximity spokesperson (use my name as Director of Research); a contact person (use your name with pseudo Proximity email address); “About Proximity” boilerplate (see news release template). The news release assignment folder on Blackboard contains a news release template (see also below); a guide to writing news releases, and a sample Proximity news release. FOR IMMEDIATE RELEASE Contact Your name, Associate Media Analyst Proximity 410-704-8000 lastname@proximity.com Headline That Names Proximity and States Key Finding Short (2-4 sentences) paragraph that summarizes the information contained in the news release Towson, MD, March 22, 2015 - Proximity, a Gen-Y social media strategy group, announced today results from focus groups conducted with over 300 college students regarding their use of social media. Your next sentence here should reflect the main headline of your news release, and the rest of this paragraph should explain the significance of the headline. "First sentence of quote here," said Paul Miers, Proximity's Director of Research. "Second sentence of quote here." Social Media Trend Topic Heading Continue here with text that develops a topic regarding a social media trend related to the summary paragraph. You can cite additional focus group results and/or reference information from other sources including charts or tables. Also you can add quotes from focus group participants, Proximity's Director or other sources Business Implication Topic Heading Continue here with text that develops a topic regarding the business implication the focus group results. You can cite additional focus group results and/or reference information from other sources including charts or tables. Also you can add more quotes from Proximity's Director or other sources About Proximity Proximity is a Gen Y social media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research. Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions . . . FOR IMMEDIATE RELEASE Contact Kim Doe Proximity Media Analyst 410-704-8000 doe@proximity.com Proximity Finds Students Prefer Mobile Apps Over Web Browsers Focus group sessions with Towson University students reveal that Gen-Y smartphone users find mobile apps more convenient and easier to use than their phone’s web browser. Browsers force them to perform tasks one at a time, but they can use several different mobile apps simultaneously. Towson, MD, March 29, 2012 – Proximity, a Gen Y social media strategy group, announced today results from focus groups conducted with over 300 college students regarding their use of social media. The sessions revealed that Gen-Y students are using a variety of mobile apps and prefer them to their phone’s Internet browser function. Most participants reported they find apps more convenient and accessible than the browser. The results also show that social networking and gaming apps are the most popular with Gen-Y users. “Having a website is no longer enough,” said Paul Miers, Proximity’s Director of Research. “Gen-Y consumers expect businesses to provide apps that help them perform tasks and access social media.” Students Use Mobile Apps for Search and Play Comment [PM1]: Title case headline with key words, including Proximity, that gets reader’s attention. Comment [PM2]: Objective summary of news being announced. Comment [PM3]: Standard journalism lead paragraph with dateline and basic news announcement keyed to headline. Comment [PM4]: Two sentence “money quote” from Proximity spokesperson with full name and title. Comment [PM5]: Tile case heading that develops basic news topic. Students most often use apps to access social networking sites, check email, weather, and news, and play games Although students prefer free apps, many of them said they will pay for an app they like. These findings are consistent with a Nielsen survey of app users which showed that:    93% are willing to pay for a game; 87% are willing to pay for entertainment apps; 84% are willing to pay for productivity, as well as maps /navigation and search apps. Proximity’s results confirm just how popular gamming apps are. As one focus group participant confessed, “gaming apps such as Draw Something can be addictive.” Comment [PM6]: Provide link to secondary source. Comment [PM7]: Break out items in a parallel list. Comment [PM8]: Direct quote from participant. Businesses Can Develop Apps to Reach Younger Consumers “The widespread use of mobile apps,” Miers noted, “provides businesses with new opportunities to engage their younger customers.” Julianne, a 20 year old focus group member, explained that she loves shopping online, but the browser function on her smart phone does not make this task easy. If online stores such as Victoria Secret had a specialized app that made it simple to browse the websites and redeem coupons, she said she would buy from them more often. About Proximity Proximity is a Gen Y social media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research. Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity’s blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution. Comment [PM9]: Title case heading that states business implication. Comment [PM10]: 2nd direct quote uses only last name of spokesperson. Comment [PM11]: Indirect summary of quotes from focus group participant. TO: Social Networking Team FROM: Basim Aljihani SUBJECT: Social Networking Focus Group Report DATE: February 27, 2015 Below is my report based of off a focus group I ran with four individuals, male and female, regarding their feedback about effectiveness of businesses advertising their products on Pinterest to gain men and women users? For the most part participants reported that businesses would benefit from using Pinterest as an advertising platform. Yet, participants reported that most users would remain female and gain few maleusers. Focus Group Rationale Social networking is the here and now of the millennial generation. The population of social network users is made up primarily of the millennial generation and after. Since much of the younger population of the world tends to turn to Social Networks as a means of entertainment and social outlet, companies need to jump on the bandwagon and advertise their products on these platforms. A particular platform, Pinterest, has a large following, mainly female, who use this application for searching new products. If companies brand themselves on this application it is possible to increase new member usage for both male and female millennial. The information gathered from the sessions will allow Promity clients to target companies to advertise on Pinterest within the millennial male and female population. Setting and Participants The hour long session was held in my apartment via face to face and Skype on Saturday February 21,2015. The participants were: • • • • Emma Jackson, 20, female, Towson University student-Psychology-Junior David Oscur, 26, male, Businessman, Undisclosed company, neighbor Melanie White, 22, female, Girls Life Intern Rachel Volke, 25, female Florida International University Medical student-2nd year Session Topics During the session the following topics were discussed: Company’s advertising on Pinterest All of the participants believed that companies would benefit from advertising on Pinterest. They conclude that beauty, clothing, or accessories will be the most successful products to market on Pinterest. Therefore, Macys, Nike, and the like will have a niche in promoting the latest products on Pinterest. Emma expressed that the number of repins a product has will also help companies either produce more or less of a particular product. This will show the overall satisfaction of products. SUMMARY STATEMENT Pinterest deals and advertising proficient with worldwide skill and looking for brand administration opportunity, superb correspondence and interpersonal abilities capacity to work agreeably at different authoritative levels will use to achieve group pioneer. Investigative vital organizer and moderator. Objective and conscientious, high vitality and trustworthiness. Value of advertising to reach the male millennial population All participants felt that millennial males would still not flock in great numbers to Pinterest. The strategy of advertising company products may reel in a few more male users, but overall, each participant stressed that Pinterest was created for the female in mind. Although, Rachel suggested that Pinterest could ask users to specify the gender they identify with to create filters. This way male users would not have pins of yoga pant pins pop up when they searched for workout clothes. Melanie concluded that most male users on Pinterest are here for a reason, because they prefer more feminine products. Therefore, ‘manly’ products such as Axe body spray will not pull in to many new male users. Findings The three most notable finds from the focus group are that all participants feel certain companies will benefit greatly from advertising on Pinterest advertising needs to be done in covert, simplistic ways There will be little increase in male millennial users, although female users in the millennial generation could potentially increase if advertising is done in a tasteful way. Implications A few times throughout the most recent few months, we've been approached by brands (especially retailers) who are agonized over getting included on Pinterest. They feel they ought to get included – it’s the new, glossy interpersonal organization, and extraordinary for visual brands like design retailers – however are agonized over the lawful implications of utilizing Pinterest – particularly around the issue of claim. Recommendations Pinterest permits you to set up a record either via email, or by joining with your Facebook or Twitter. In the event that you interface your social records, it helps you discover companions to take after. When your record is made, Pinterest may propose some individuals to take after or relabeled sheets for you to begin with. (Note: I was an early adopter who got in amid beta, so this part is a bit fluffy for me.) Feel allowed disregarding these proposals or renaming your sheets in the event that you dislike what Pinterest recommended.
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Just the thing I needed, saved me a lot of time.

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