Course Project One : Business Problem, communications homework help

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YFO008

Business Finance

Description

1.)

Course Project One : Business Problem

our company, Rasmussen Consulting, was hired by MovieFlix, a company that provides subscription service for on-demand Internet streaming media and DVD-by-mail within the U.S. You are the consultant that Rasmussen has decided to assign the MovieFlix case to.

To begin your assignment you will need to select one of the business problems described in the "Capstone Project Introduction" page of Module 01. You will complete this assignment in 2 parts. To complete your assignment, you will need to do the following:

Part I

  • Research your business issue. You will need to use a minimum of 4 credible sources for your research, with 2 being academic sources, such as a book or an academic scholarly journal. Academic scholarly journals can be accessed through the Rasmussen Online Library. For business sources, ProQuest and EBSCO Host are helpful.

*A note about credible sources: Credible sources are reliable, accurate, and trustworthy. These sources are written by authors respected in their fields of study. You want to identify sources where the author of the article is listed, if they've referenced other information, the sources should be cited so that you can check for the accuracy of and support what they have written. Wikipedia is not considered a credible source. For more information on credible sources, please visit the Rasmussen Online Library.

In 2-3 pages, describe the problem that you've selected:

  • What is the problem?
  • Why is it a problem for businesses?
  • Why does this problem exist or what causes it?
  • What are some of the consequences if the problem goes unsolved?
  • Remember to use proper tone in your paper. You are speaking from a "consultant" point of view. Your audience is the Leadership Team at MovieFlix.
  • Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.

Part II

Now that you've shown MovieFlix that you've adequately researched their issue it's time to write them a formal business letter to discuss next steps.

  • Write a formal business letter from your company (Rasmussen Consulting) to MovieFlix. For your letter, you will need to follow proper business formatting guidelines and use "block letter formatting." Also, include an APA formatted title page
  • Your business letter needs to be a minimum of 2 pages in length and must include the following:
    • Let MovieFlix know that you have researched the issue and what your conclusions are for their company based on your research.
    • Discuss latest developments surrounding the issue.
    • Describe what the first steps will be in helping them to resolve their issue. Explain why it's important that these be the first steps and what your role will be in helping them to implement these first steps.
  • Because this is a formal business letter, tone and grammar are extremely important. You will need to submit your letter to "Grammarly" which a free service for Rasmussen students, prior to submitting your paper to the drop box. Once you've made all of your suggested grammar corrections, submit your paper to the Drop Box, along with your Grammarly PDF report as a separate attachment. Your goal is to obtain a Grammarly score of 90 - 100%.
  • Grammarly instructions can be accessed here.

___________________________________________________________________________________

2.)


Course Project 2:Business Ethics

Businesses often encounter ethical dilemmas. Depending on the industry, there may be consequences to business behavior that ignores ethical standards.

For your project this week you will need to do the following:

  • In a minimum of 2 pages, prepare an essay explaining to the leadership at MovieFlix why it's important to take an ethical approach to solving their business problem (the problem that you are helping them to solve).
  • Make sure to discuss how using good business ethics can enhance their profitability.
  • Also, describe some of the consequences that they could face if they behave unethically when trying to solve the problem that you've selected for your project.
  • Discuss how you, as their consultant can help them to take an ethical approach to solving their problem.
  • Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don't forget to cite your sources and include in-text citations as necessary.

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Explanation & Answer

please find the attached file. i look forward to working with you again. good bye

1

Running head: BUSINESS PROBLEM AND BUSINESS ETHICS

Business Problem and Business Ethics
Name
Tutor
Institution
Course
Date

2

BUSINESS PROBLEM AND BUSINESS ETHICS
Question 1: Part I
The problem: Marketing and Customer Loyalty
Based on the data analysed, MovieFlix has so far been unable to achieve the required
level of customer loyalty. This is despite its attempts to adopt various advertising strategies.
Poor customer loyalty is evident on current purchase trends, where the company has a very
small portion of loyal customers. It is evident that most of the customers do not identify with
MovieFlix’s brand. This has led to inconsistencies in purchase, and a low demand of the
company’s products. The high number of calls from unsatisfied consumers is a sign that most
customers are unsatisfied with the company’s products and services, while the high number
of complains is a sign that the company’s customer service is unsatisfactory. In addition to
lack of satisfaction with the services, customers have minimal knowledge of products due to
poor communication (Wicks, 2011). The company’s products are the base of the business.
Therefore, MovieFlix’s failure to communicate its brand’s uniqueness prevents customers
from coming back, because they do not know factors which make the company’s services and
products different.
Why it is a problem
Customer loyalty is an important and cost effective form of marketing which is
achieved through strategic promotions. Brand loyalty makes it possible to target a segment
which a company has sufficient information about. Customer loyalty makes it possible to
monitor consumer’s motivation and their buying behaviour. Customer loyalty also increases
sales because the business is already guaranteed a certain level of profit, and the only thing
left to do is reach out to a wider consumer base in order to increase sales (Lowery, 2016).
Therefore, marketing to current customers through loyalty programs is key in ensuring that
the business achieves set goals.

3

BUSINESS PROBLEM AND BUSINESS ETHICS

Why the problem exists
The poor customer loyalty on the company’s products exists due to poor
communication. Consumers are always complaining of a poor communication system, high
pricing, and limited content. However, these complaints are not addressed accordingly. The
company does not record performance indicators such as number of complaints received, and
how regularly customers are contacted. Recording of on-time deliveries of mail ordered
products is also not done, and the company’s services are not benchmarked against those of
clos...


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