BUS330 Ashford University Week 5 The Passy Foundation SWOT Analysis

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User Generated

User

Ohetref

Subject

Business Finance

Course

BUS330

School

ashford university

Description

Finish the marketing plan you began in week 2 and wow your internship bosses!

Guided Response:

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald's marketing plan .

Note that you've already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.

A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
- For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale

Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.

Segmentation approach and rationale
- e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
- Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Success metrics
- Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
International considerations
- Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Conclusion
- Summarize your plan and why it deserves to be funded.
References

Unformatted Attachment Preview

Five Guys Burgers and Fries Analysis Vernell Burnett BUS 330 Principles of Marketing Instructor Tracy Foote July 24, 2017 Fries Guys Marketing Brand Five Guys have been voted best burger and fries in the U.S. Five Guys now have over 1,500 restaurants around the world and still counting. There are over 250.000 thousand ways to order a burger (Burke, M. 2012). Five Guys is fundamental in the 1980’s only selling burgers and fries. They started adding more items to their menu like grill cheese, veggie sandwiches, and Hebrew Hot Dogs. Their location has no drive-thru with their kitchen is open to the public to watch while cooking is in the process (Burke, M. 2012). Five Guys opened their first location in Arlington VA in 1986. The started off with just Jerry the dad and his five son’s Jim, Matt, Chad, and Tyler. In 2001 they finally perused the Murrell to invest their business with franchisees. The first location open in the United Kingdom in 2012 afterward they open another in Berkshire England. They rapidly expanded their operation across U.S. with Canada by opening over 1000 location. Revenue over 12.3 million dollars with over 259 thousand plus employee and growing working to improve the operation. The main office is in Arlington VA which overlooking the Occoquan and Potomac Rivers they represent the corporate brand. The brand was design without marketing to bring customers in by word of mouth and employee uniforms that describes the company name (Vein, J. 2014, May 19). The operation was design as a fine casual dine-in not a fast food restaurants. Five design their establishment so that it would be separated from Smash Burger and In and Out burgers, which have similar characters that are also known for their burgers and fries. SWOT Analysis: Strengths Strengths: 1. Over 1500 hundred location in Canada, France, Ireland, Kuwait, Saudi Arabas, United Arab Emirates, United Kingdom and the United States reaching an revenue of 244.4 million. Society has proven that the establishment is something worth working for. 2. Five Guys peanuts are given out freely to all customer that eat in the establishment 3. Focus on customer feedback with survey and 3rd party inspection auditor for up keep of brand standard. 4. Give employee ownership and room for advancement with ongoing training. Weakness: 1. Menu is limited to only a few item to choose from. 2. The oil Five Guys uses peanut oil which can cause an allergic allergy for the public. 3. Five Guys need add healthier sandwiches to their menu to increase more traffic to the operation. Opportunities: 1. Five Guys need add more activities for children of all ages. 2. Using Uber drivers to deliver to the home. 3. Catering to business, after school function, and churches. 4. Investing in a different cooking oil instead of peanut oil. Threats: 1. Five Guys Burgers are not healthy for society. 2. Competition: Water burger, Smash burger, and In-N-Out 3. Society economy growth 4. Cross contamination of the cattle can become a problem with the beef. Based on the SWOT analysis seems like the marking is the biggest opportunity. All four analysis if carefully thought out can bring more revenue to the bottom line and grow the business at the same time. Five Guys decided not to market in society they rather spend that budget on their employees and management team. Been able to sell a minimum of items on their menu can be a benefit and a blockage with competitors that sales the same item to society this can become a threat. Having a third party involve keep structure with the brand and helps promote safety for society with protecting the brand. Given employee the ownership and offer advancement is the way to show that it’s not all about the revenue but what helps push more revenue. Opening more stores in U.S and out of states help promote the brand and support more traffic from the society (Management Insight, 2010). Reference Burke, M. (2012). Five Questions For Five Guys Burgers And Fries Founder And Owner, Jerry Murrell. Forbes.Com, Welch, L. (2010). JERRY MURRELL. Inc, 32(3), 76. Reminick, Joan. 2008. "Five Guys Famous Burgers and Fries." Newsday, (Melville, NY), March 05. Newspaper Source Plus, EBSCOhost (accessed July 24, 2017). Management Insights. (2010). Management Science, 56(7), v-vii. Zaltman, G., Olson, J., & Forr, J. (2015). Toward a New Marketing Science for Hospitality Managers. Cornell Hospitality Quarterly, 56(4), 337. doi:10.1177/1938965515599841 Vein, J. (2014, May 19). An advanced marketing analytics cheat sheet for CEOs (Links to an external site.)Links to an external site.. Forbes. Retrieved from http://www.forbes.com/sites/forbesinsights/2014/05/19/an-advanced-marketinganalytics-cheat-sheet-for-ceos/#3f1ef16a5ce7
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Explanation & Answer

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Running Head: The Passy Foundation
BUS 330 Principles of Marketing
Institution name
Date

The Passy Foundation
The best entertainment company: The Passy Foundation
Company Description
This is an entertainment company that I built to offer entertainment to our students. I am
currently a student and as we all know with age comes great anxiety and the urge to have fun. I,
therefore, sat down and realized that we are students are being exploited by this big company
which takes advantage of our innocence. That made me comes up with my own entertainment
company which will offer the same services as the big companies but at a cheap and affordable
price to the students. Since my market was ready, this business was going to be a success.
Core Products
So what exactly is the essence of an entertainment? Well, I ran my research and
realized that I had to provide several services to my clients. This included;
A deejay that would be responsible for making sure my clients got back to back hit songs
for their entertainment.
I also had to look really impressive sound systems that would ensure my clients have
blown off their minds.
In rare cases, I would also provide a Master of Ceremony (or in simpler words an MC)
who would ensure that the mood of the audience was always on high and that the entertainment
never stopped.
Key Current Competitors
In business, it is advisable that you always know your competitors. I was not left behind.
I researched on who may run me out of business and came up with the success companies and
groups such as May Bach Music, YMCMB and the rest who are well established in the market

The Passy Foundation
and so I had to make sure I gathered all the relevant resources to start and manage the business
effectively.
SWOT Analysis
This is an analysis where one looks at the strengths, weaknesses, opportunities and the
threats to a business. These are factors which are responsible for analyzing and interpreting the
ways the business is going and the possibilities of the business surviving in the society that they
are in. This analysis is very important as they help a business realize where it is going wrong and
what it is supposed to be for it to ensure it remains competitive in the market.

SWOT Analysis: Strengths
Available market
This business is c...