A Sweet Breakfast Memory That Connects With the Wrong Market, IS Strategic Analysis Paper help

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timer Asked: Aug 10th, 2017
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Question Description

  • Please choose one of these ten business case studies:

A Sweet Breakfast Memory That Connects With the Wrong Market

Seeking Even Faster Growth, an E-Commerce Company Stumbles

A Business Owner Seeks an Alternative to Seven-Day Workweeks

A Business Owner Who Backed Off Tries to Step Back In

A Wholesaler Finds Himself in Competition With Retail Clients

Meeting the Demand for Quirky Objects

Helping One Big Client, but Wanting to Spread Out

Can Chasing Small Customers Lead to Larger Profits

Irrational Design, a San Francisco Start-Up, Tries to Fly Solo

Looking to Expand, but Fearing It, Too

  • Write a summary of the case study that is about one page. Research and describe at least 3 technologies that could be used to support or enhance the business in the case study. Your paper should include at least 3 references from peer-reviewed journals associated with how other companies are using the 3 technologies you are recommending. Your paper should be in APA format and at least 3 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page. You will use this paper as part of your IS strategy for week 7. The technologies you choose will be part of the return on investment analysis for this week's discussion board.
  • Make sure on your references page you include a reference with the URL (weblink) to the case study you chose, in addition to at least 3 references from peer-reviewed journals.

Please watch Creating Winning IT Strategies video, which describes how to create an IT strategy. Because the PowerPoint slides in the video are a little hard to read, a copy of the slides is attached here: Gartner-IT Strategy.pptx

In developing your recommendations for the case study this week, please refer to the resources from previous weeks. A list of all the videos and other resources can be found under the Strategy Resources link on the main menu in this Blackboard course. You can reference these resources in your paper, but you must also reference at least 3 peer-reviewed articles.

Tutor Answer

Professor_Markins
School: Cornell University

It has been great working with you right from the start to the end. I wish you all the best in your academics.

Running head: CHASING SMALL CUSTOMERS LEAD TO LARGER PROFITS

Chasing Small Customers Lead to Larger Profits
Student Name
Reg. No
Instructor
Submission Date

1

CHASING SMALL CUSTOMERS LEAD TO LARGER PROFITS

2

Chasing Small Customers Lead to Larger Profits
Big D Custom screen printing is business owned by Darren Robbins and co-partner. The
company formed and started their operation in the year 2007. The printing company specialized
in printing of T-shirts. Furthermore, during the fiscal year the company established, the business
managed to record a sale which amounted to $325,000, while only an insignificant loss realized.
However, the company objective was to make a profit through the customer satisfaction by
printing both small and large quantity orders (Gardella, 2011).
Additional, the company planned to produce a high-quality T-shirts in the market since
their competitors offered poor quality services. As a result, through this disappointment, Darren
Robbins decided to venture into this printing industry, since he was sure that he could offer
better services in the market. Therefore, Darren Robbins and co-partner invested a capital of
$225,000 to start the company. Also, they divided their labor, where Darren Robbins could serve
all the customers and the co-partner search for clients. Moreover, the copartners were determined
to travel across the c...

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Anonymous
Thanks, good work

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