Capella University Assessment Management Organizational Leadership Paper
Assessment 3: Business Problem AssessmentWrite a 4-5 page business report in which you formulate and analyze business problems found in three scholarly articles.INTRODUCTIONAs a business leader, you will be required to solve problems. In order to effectively solve a problem, you must be able to accurately identify it and formulate a clear problem statement. For this assessment, you will develop a business report where you will formulate three business problems that justify the need for a project related to leadership, information systems, and marketing management.PREPARATIONComplete the following to prepare for this assessment.ReadingsRead the following articles. You will be assessing the needs of the organization for improving organizational effectiveness. You will develop a business report where you will formulate three business problems that justify the need for a project related to leadership, information systems, and marketing management. Your audience for this business report is senior executives for the company who will decide whether to sponsor and support the project.Shufutinsky, A., Deporres, D., Long, B., & Sibel, J. R. (2020). Shock leadership development for the modern era of pandemic management and preparedness. International Journal of Organizational Innovation, 13(1), 20-42.Li, T., & Chan, Y. E. (2019). Dynamic information technology capability: Concept definition and framework development. The Journal of Strategic Information Systems, 28(4), 101575.Lepkowska-White, E., Parsons, A., & Berg, W. (2019). Social media marketing management: An application to small restaurants in the US. International Journal of Culture, Tourism and Hospitality Research, 13(3), 321-345.InstructionsWrite a 4-5 page business report in which you provide the following:Write a one-page executive summary that highlights your report.Formulate three business problems that justify the need for a project.Develop a specific business problem for each of the following three areas: leadership, information systems, and marketing management.For each of the three business problems, describe how it relates to concerns that businesspeople in the larger industry, field, or area care about.Support your problem statements by presenting evidence from scholarly literature.For each of the three problem statements, include an illustration that shows how the problem was narrowed down using a fishbone diagram (Ishikawa diagram) or a cause-and-effect diagram, where you identified the problem, worked out the major factors involved, identified possible causes, and analyzed your diagram to determine the focus of your problem statement.Select one of your problems and propose a potential Riipen type project that is related to one of your problem statements and can be completed by a Capella learner. Be sure to detail the scope of the potential project. You can assume you are writing a project for CapraTek.Your report should include the following headings:Executive Summary.Leadership Business Problem.Information Systems Business Problem.Marketing Business Problem.Project Proposals.Summary.Using Riipen to find Project ExampleHere is what to do to explore projects in Riipen:Select the Riipen link, which will take you to the Riipen homepage. Select “Explore” in the upper ribbon. This will take you to the Explore page. You will see where you are asked to sign in. DO NOT SIGN IN OR REGISTER. Select “Explore” in the upper right-hand ribbon again and you will get a drop-down menu. Select “Projects” from the drop-down menu. You will then see a list of projects. You can type in the Search bar (on the left) a topic (i.e., Accounting, Finance, Information Technology, etc.) and this will take you to specific projects on your selected topic. Again, DO NOT SIGN IN OR REGISTER.If you do register and sign in to Riipen, you will only be able to see projects by selecting the "Explore" link and then selecting the Company option. You will then only be able to look for projects by company, which is a slower process.Second or Third Submission AttemptsThe second and third submission attempts require the use of the Track Changes feature in MS Word to track revisions. Make any revisions to your assessment based on feedback from your instructor. You will find an overview of the resources on the DBA Submissions Requirements page. For additional information and resources, including how to use Track Change, see DBA Course Submissions in the in the DBA Skills Lab.ADDITIONAL REQUIREMENTSBefore you submit: Before submitting your assessment, you are required to use Recite to check that your in-text citations match the reference list at the end of your assessment. Recite also checks for stylistic errors related to referencing. Make any corrections to your assessment based on the Recite report.For this assessment:You are required to follow the Standard Naming Convention requirements for any files you upload. You will find the requirements in the DBA Submissions Requirements page.You are required to follow the Track Changes requirements. You will find the requirements in the DBA Submissions Requirements page. Track changes are also required for each re-submission of an assessment based on the previous review.Written communication: Use error-free doctoral-level writing, with original (non-plagiarized) content, logical phrasing, and accurate word choices.Scholarship: Use at least five professionally reputable sources to support your main points and analysis. Be sure to include scholarly sources. Course resources may be included among the five required sources.APA formatting: All resources and citations should be formatted according to current APA style and formatting guidelines.Length: 4-5 typed, double-spaced pages, in addition to the cover page, illustrations, reference page, or appendix.Font and font size: Consistent, APA-compliant font, 12 point.COMPETENCIES MEASUREDBy successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:Competency 1: Produce clear, professional, and logical communications appropriately aligned with task, purpose, and audience.Write an executive summary that highlights the main findings of the report.Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.Competency 3: Construct mind maps to illustrate logical relationships among theoretical propositions for leadership, management, marketing, and information systems.Create diagrams that illustrate the causes-and-effects for each business problem.Competency 4: Formulate a business problem which justifies the need for a project in managing information systems and marketing.Formulate three well-defined business problems that justify the need for a project.Propose a potential Riipen project related to one of the problem statements that could be completed by a Capella learner.Resources: Business Problem AnalysisNo matter what title you hold as an educated business professional, you will be expected to solve problems and to lead others in implementing solutions. When analyzing a problem, you need to ensure that the problem is clearly stated and understood. This involves identifying the root cause of the problem. It is important to do a root-cause analysis so that you are not just addressing symptoms, but discovering the deeper problem that needs to be addressed. The following readings discuss this process:Tableau. (n.d.). Root cause analysis explained: Definition, examples, and methods. https://www.tableau.com/learn/articles/root-cause-...Miro. (n.d.). How to build a fishbone diagram and get the most out of it. Miro Blog. https://miro.com/blog/how-to-get-most-of-fishbone-...INFORMATION SYSTEMS APPROACH TO PROBLEM SOLVINGInformation technology professionals are often faced with problems that need to be solved. This could be from the perspective of users facing problems in the organization with information technology or if there are problems in the organization that can be solved with a technology solution.The following provides an explanation of what problem solving is and a process for problem solving:American Society for Quality. (n.d.). What is problem solving? https://asq.org/quality-resources/problem-solvingThis article discusses problem solving in the context of information technology:Maakal, A. (2008). Information technology problem solving – The 6 principles of scientific problem solving. https://ezinearticles.com/?Information-Technology-...MARKETING ANALYTICSMany times, problems from a marketing perspective need to be investigated by understanding aspects related to the customer. Using marketing data in innovative ways can increase the likelihood of success with data-informed problem solving and decision support. This article describes the processes used for market analysis:Virtual Advisor Inc. (2013). Conduct a market analysis. http://virtual-advisor.org/td/conductingmarketinga...Resources: Situational AnalysisPart of effective organizational leadership is assessing the current operations and business environment. Situational analysis includes the methods and tools used by leaders and managers to evaluate an organization's internal and external environment. The following discuss situational analysis and tools that can be used:Athuraliya, A. (2020). The easy guide to performing an effective situation analysis. Creately. https://creately.com/blog/diagrams/what-is-a-situa...Mageplaza. (2020). Top 10 analytical tools for business analysis. https://www.mageplaza.com/blog/top-10-analytical-t...for projects by company, which is a slower process.