Description
Choose a product or service from these examples:
- Fast food
- Class of consumer product
- Personal care
- Automobile
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
- Who determines ethical standards for advertising?
- In what ways has advertising affected American culture?
- What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
- Discuss some of the critical issues that may arise from the following areas:
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
- Find one example of a commercial that strikes you as particularly creative and appealing:
- What are the elements that are unusual?
- What is the target group of the commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial to be effective in brand name recognition?
- How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples. List any references on the last slide.
Format consistent with APA formatting guidelines.
Explanation & Answer
Attached.
Effects of Advertising
Name:
Institution:
Instructor:
Course:
Date:
Introduction
• Advertising is described as audio of visual form of marketing communication
that utilizes messages to promote a product, service or an idea.
• It conveys the information to consumers about a product or a service that
occurs in different media.
• Advertising forms a universal part of all lives in the consumerism
economies.
• Advertisement is a socialization and influential tool that tell the consumers
what to think about a product or a service.
Advertisement of Fast-food
The consumption of fast-food products in the U.S. have been high associated with effective
marketing practices. Fast-food is one of the most highly advertised products with McDonalds
being the most successful foods store to connect with customers through the advertsiedment
of meals.
•
Slogans
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Monopoly
•
Happy meals
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Value menu
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Celebrity Spokespersons
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Sponsorships
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Toys (newly release children film)
ETHICAL
STANDARDS IN
ADVERTISEMENT
Code of Ethics examples:
The ICC has been a key regulator in marketing and advertising
since 1937 . The ICC Code has operated as the foundation and
framework of ethical values around the globe. These selfregulatory structures have shaped trust with customers by
guaranteeing them of an advertisement that is honest, lawful,
decent and truthful and rapid and easy reparation when
transgressions transpires (Federal Trade Commission , 2011).
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• Comparative Prices
• Honesty
• Value
• Foreword
The ethical standards for advertising.
• The Federal Communications Commission, that controls the broadcasting
and cable industries promotion unlik...