Description
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External and internal assessment tools are utilized your to ensure strategic initiative is viable. You may find after completing your environmental scan your strategic initiative idea will change. The environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus the application of limited resources to produce above-average returns. During your scan, address the following:
Internal: Identify your strategic initiative using various internal assessment tools to evaluate your organization’s strengths and weaknesses in functional areas of business which include
- Management
- Marketing
- Finance
- Accounting
- Productions/operations
- Research and development
- Management information systems
External: Identify your strategic initiative using various external assessment tools to evaluate outside trends and events outside the control of the organization, and the industry.
Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan. Include the following:
- Identify what you found in your environmental scan.
- What did you learn about the industry?
- What did you learn about your organization?
- Include the external and internal assessment tools you used at the end of your presentation as an appendix.
- How did you apply the results of your internal and external assessment tools in your decision making process.
- Describe what you learned during the process including key issues that will be reviewed going forward.
- Outline the preliminary strategic initiative plan.
- How have you considered the selected organizations culture within the context of implementing your strategic initiative plan?
oHow does this challenge or support your original vision/concept?
oWhat is emerging from your learning?
Provide three to five sources in your presentation.
THE COMPANY I NEED THIS FOR IS UBER. please asist
Explanation & Answer
Attached.
ENVIRONMENTAL SCAN ON UBER
The Strength Of The Company
Institutional affiliation
date
INTERNAL STRENGTHS
Uber is a well-known brand
Services offered are of high standard (drivers and
cars are verified)
Drivers are not full-time
Low operational cost
They have a convenient system for drivers
COMPANY’S WEAKNESS
It is very easy to imitate the idea
It has an ethically questionable relationship with
other drivers
No bonding between the company and the
customers
Low driver’s earning
OPPORTUNITIES AND THREATS
Opportunity
Dissatisfaction of the customers with traditional
cab
Can improve the valuation
Lower esti...