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1. Explain why price fixing, price discrimination, resale price maintenance,
pricing below cost, and unit pricing are concerns that customers should be aware of
in today's society. (One-developed paragraph)
2. Explain who uses marketing research and give an example of how they may use it.
(One-developed paragraph)
3. List the seven key steps involved in new product development and explain each.
(One-developed paragraph)
4. List and describe the six sources where you can obtain leads about a job
opening. (3 to 4 well-developed paragraphs)
5. Describe the six-step process for career decision making. Provide examples of
each step in the process. (2 to 3 well-developed paragraphs)
6. Describe and compare horizontally and vertically organized companies. (two-well
developed paragraphs)
7. Explain the types of charts and graphs used in marketing. (one-developed
paragraph)
8. Describe a monopoly. Is a monopoly legal in the U.S.; why or why not? Give
examples of companies that have been declared monopolies. Explain the outcome of
such cases.
9. Describe market share and market position. (one-developed paragraph)
10. Describe the just-in-time (JIT) inventory system and explain its advantages and
its drawbacks. (one-developed paragraph)
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