6 Page Essay Marketing Mix, writing homework help

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Business Finance

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Search for information about the marketing mix used by Jet Blue and Southwest airlines.

Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies. Discuss where their marketing mix strategies are similar and where they are different. Explain why.

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.

Also, consider the element of ethical promotion and social responsibility toward consumers. In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies.

Your essay must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources.

Your research project must be at least six pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. An abstract is not required. I

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Attached.

Running head: MARKETING MIX FOR JET BLUE AND SOUTHWEST AIRLINES

Marketing mix for Jet Blue and Southwest Airlines
Institution Affiliation
Date

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MARKETING MIX FOR JET BLUE AND SOUTHWEST AIRLINES

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Introduction
The marketing mix is used in the business world to refer to the set of actions or tactics
which a company may use in the course of promoting it brand or product. There is a lot of
competition in the market today and, therefore, there is a strong need for companies to develop a
marketing mix that is dynamic and efficient. A marketing mix of any business or organization
would naturally entail the 4Ps of marketing (Mason & Staude, 2007). These include price,
product, promotion, and place. In today's business world though, there has been the necessity to
introduce the concepts of positioning, people, politics and packaging in order to have a
significant edge over competitors.
This paper will focus on how the two airline companies: Jet Blue and Southwest Airlines
have developed their marketing mixes. Moreover, there will be a detailed analysis along the line
of product, place, promotion, and price. The price, as defined in the mix, refers to the value of
the product being offered by the company. Price may depend on factors such as production costs,
supply and the ability of the market to pay. Product refers to the real item that is being sold. A
company’s product should always deliver a very high level of performance. The place is simply
the location or the point of sale needed for the business to prosper. Finally, the promotion entails
some of the activities that are undertaken by the company to ensure that the product or the
service is known the users (Team, 2015). Promotion can be done through advertisements,
incentives and to some extent through word of mouth. All these elements that constitute the
marketing mix have influence one another. They also form the crucial part of a company’s
business plan which is very fundamental for success.

MARKETING MIX FOR JET BLUE AND SOUTHWEST AIRLINES

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Marketing Mix Used By Jet Blue and Southwest Airlines
The four areas of the marketing mix as discussed in the introduction revolve around
product, place, price, and promotion. They form the marketing mix of not only Jet Blue Airlines
but also that of Southwest Airlines. To begin with Jet Blue Airlines; a look at the marketing mix,
marketing strategies and business plan of the company reveals insights in some of the examples
of what the company offers, how it does so and the effectiveness in the overall performance of
the com...


Anonymous
Excellent resource! Really helped me get the gist of things.

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