Title: Price and Channel Strategy (Apple Inc.)
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan. (Choose 3 elements, and mention them in the paper by addressing each one of them with brief explanations).
- Price and Place/Distribution:
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Positioning within channels
- Dynamic/Static Pricing Strategies
- Channel tactics (Pricing)
- Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. (Apple Inc.) This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines. Include Header, headlines, in-text citations.
Explanation & Answer
Price and Channel Strategy – Outline
Thesis Statement: The strategies that Apple uses in pricing are important in helping to compete
with other companies in the market.
Positioning Within Channels
Dynamic/Static Pricing Strategies
B. Price discrimination
Running head: PRICE AND CHANNEL STRATEGY
Price and Channel Strategy
PRICE AND CHANNEL STRATEGY
Price and Channel Strategy
The distribution strategy is important in making sure that the products reach the end
consumer at the appropriate time. The decisions that Apple makes in their distribution affects
their competitiveness in the market, and this means that it is important to consider the model that
they use in distribution and pricing. The efficiency of the operations of the company is
determined by the need to enhance the satisfaction rates of the consumers and increase the
profitability of the enterprise. The strategies that Apple uses in pricing are important in helping
to compete with other bu...
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